Business Daily Media

Times Advertising

.

Immortalize Launches Singapore’s First End-of-Life, Legacy Planning Card Game

Singapore - Media OutReach - 1 June 2023 - Immortalize, a Singapore-based elderhood marketplace and information provider, is proud to announce the launch of Will of Fortune by Immortalize (“WOFI”), an immersive strategy card game that helps the public learn about end-of-life and legacy planning in a fun, engaging and repeatedly playable way.



The game was created to break down the cultural and social barriers that are preventing people from talking and learning about end-of-life matters. By gamifying these taboo topics, Immortalize hopes to help families better prepare for end-of-life early and minimize conflicts in the long-run.

The Singapore edition, Beginner’s version of WOFI, seeks to help Singaporeans and those living in Singapore learn about the tools and professionals available in Singapore that can help them with their legacy planning.

WOFI was created in collaboration with four students from National University of Singapore (NUS)’s Business School and supported by the legacy planning industry, including companies such as Urgent Care Clinic International (medical industry), Life Corporation Services (S) Pte. Ltd. (funeral industry), Eden Law Corporation (legal industry), and PhillipCapital (financial industry).

In this game, players play as one of the nine unique personas, each with their own backstory, personality, and distinctive special powers. Players can strategise, sabotage and/or collaborate with other players to win and become the ultimate legacy planning grandmaster. As they laugh and have fun with their family and friends, players will also be able to apply what they learn from the game for their own legacy planning in real life.

To further encourage people to get started on their legacy planning, each box of the WOFI game will come with a free LPA form 1 certification (Valued at SG$100 each. Limited to the first 1,000 redemptions. Terms & conditions apply).

For more information on WOFI, please visit www.immortalize.io/will-of-fortune
Hashtag: #Immortalize #WillofFortunebyImmortalize #WOFI #cardgame #Elderhood #legacyplanning #estateplanning #elderhoodplanning




The issuer is solely responsible for the content of this announcement.

About Immortalize

Immortalize is an elderhood marketplace and information provider. Immortalize educates people on what they need to know about legacy, retirement, and eldercare planning, helps them find the right solution providers, and assists them in getting these important matters sorted easily. Immortalize makes ageing easy.

The NUS Business School students and the following supporters of WOFI are available for media interview. Please send requests to .

Dr CHEAH Si Oon, Emergency Specialist,
Dr Cheah Si Oon is a specialist-trained emergency physician. Having worked in acute hospitals and in the Emergency Department for 19 years, she is no stranger to managing end-of-life issues.

"We often see very sick or dying patients in the emergency departments," explains Dr. Cheah. "Unfortunately, many of these patients and their families have not thought about or planned their end-of-life issues. In the chaotic setting of a medical emergency in a hospital’s A&E, it is often unnerving to make quick end-of-life decisions.”

Dr Cheah now runs Urgent Care Clinic International (“UCCI”), a private medical facility that sees and manages urgent medical conditions and helps bypass long waits at a hospital's A&E.

“We at UCCI are supporting this initiative to get everyone to plan ahead, and to discuss and make decisions on the inevitable end-of-life issues in a calm and non-emergency setting,” Dr Cheah adds.

Besides attending to patients with medical emergencies, Dr Cheah also assists patients with end-of-life planning matters such as LPA, AMD and ACP. UCCI is also committed to helping fulfil patients' wishes to spend their last days at home and support their family during these difficult and challenging times by providing home medical support.

HOO Hung Chye, Deputy CEO,
Life Corporation Services is a leading death-care company in Singapore that provides premium one-stop funeral, bereavement, and afterlife care services. Its subsidiary, (“SFS”), is the top three funeral service providers in Singapore and has been supporting families in times of sorrow and bereavement since 2000.

As a strong advocate for end-of-life planning, SFS was the first to introduce and is the rare few that currently provides pre-paid funeral packages in Singapore. The firm’s pilot project with the Singapore government, , is the first and only automated columbarium in Southeast Asia, connecting generations through the use of technology.

LOW Seow Ling, Associate Director,
Seow Ling is a lawyer specialised in family law, Mental Capacity Act matters and estate planning.

As one of the first Professional Deputies and Donees appointed under the scheme when it was introduced in 2018, Seow Ling has helped to plan for and safeguard the interests of elderly singles, parents with special needs children, and single parents.

With her experience in family disputes and training as an Accredited Mediator and Certified Family Mediator with the Singapore Mediation Centre, Seow Ling takes a sensitive and practical approach towards estate planning to help individuals and families develop sustainable and workable arrangements.

Seow Ling sits on the Law Society Probate Practice Committee and Tax and Trust Committee. She is also the Chairperson of the Publications Committee of Asia Estate Planning Association.

LEE Lisa, Executive Director,
PhillipCapital is a Singapore-headquartered Asian financial house that operates in 15 countries, serving over 1 million clients with total Assets under Management of more than US$35 billion. Founded as a brokerage firm in 1975, PhillipCapital today offers a comprehensive suite of financial services to retail and high-net-worth individuals, family offices, as well as corporate and institutional customers.

As an active advocate of financial literacy for all ages, PhillipCapital believes in the importance of holistic wealth management, including planning for retirement and beyond. PhillipCapital is supporting this initiative as part of the firm's efforts to foster financial literacy among the next generation of retail investors.

News from Asia

China Telecom Leads ALC Submarine Cable Landing in Hong Kong

HONG KONG SAR - Media OutReach Newswire - 14 May 2026 - On May 14, 2026, the Asia Link Cable (ALC) international submarine cable, led and constructed by China Telecom, has successfully landed at t...

L Catterton, LVMH’s Investment Arm, Forms Strategic Partnership with Saint Bella Group to Fast Track Global Brand Growth

SHANGHAI, CHINA - EQS Newswire - 14 May 2026 - Saint Bella Group recently announced that its investment in and entered a strategic partnership with L Catterton, the leading consumer-focused private...

Veritickets pioneers international live event ticketing on Tmall Global ahead of 618 shopping festival

SINGAPORE - Media OutReach Newswire - 14 May 2026 - Veritickets, a global event ticketing platform, has become the first brand to sell overseas concert and sports tickets on Tmall Global, Chi...

PolyU International Future Challenge 2026 launched to drive innovative ventures through cross-border network of Mainland Translational Research Institutes

HONG KONG SAR - Media OutReach Newswire - 14 May 2026 - The Hong Kong Polytechnic University (PolyU) held the Launch Ceremony of the PolyU International Future Challenge 2026 (PolyU IFC 20...

Oi Wah Announces Positive Profit Alert Expects FY2026 Net Profit to Surge by Up to 50%

HONG KONG SAR - Media OutReach - 14 May 2026 - Oi Wah Pawnshop Credit Holdings Limited ("Oi Wah" or the "Company", together with its subsidiaries, the "Group"; HKEx stock code: 1319.HK) announced...

Turn Your Savings into a Front-Row Experience: HL Bank Singapore Offers Exclusive Passes to AsiaTop Music Festival 2026

The premier music festival will play host to 16 K-pop, regional and Malaysian stars including, in performance order: Day 1 - NexT1DE, Aina Abdul, Belle Sisoski, Win Metawin, NMIXX, WINNER, DAESUNG...

Natural Diamonds Sparkle on The Red Carpet at The 2026 Met Gala Celebrating "Costume Art"

Today’s biggest stars express individuality and confidence with natural diamonds NEW YORK, US - Media OutReach Newswire - 15 May 2026 - The 2026 Met Gala celebrating "Costume Art" took place May ...

Hong Kong Company Formations Surge 40.5% in 2025, Outpacing Regional Competitors

Air Corporate data reveals 9 in 10 founders incorporated in Hong Kong do so remotely, driven by a 20% surge in Middle Eastern entrepreneurs seeking cost-effective operational alternatives to Dubai...

VinFast Advances Global Aftersales Strategy, Expanding Its International Service And Partnership Network

HANOI, VIETNAM - Media OutReach Newswire - 15 May 2026 - As part of the VinFast Global Business Conference held from May 4 to May 10, 2026, VinFast announced the signing of Memoranda of Understand...

Shiseido Travel Retail Unveils New Booth Concept at TFWA Asia Pacific 2026 Inspired by Japanese Heritage and Omotenashi

SINGAPORE - Media OutReach Newswire - 15 May 2026 - Shiseido Travel Retail returns to the TFWA Asia Pacific Exhibition & Conference this year with a refreshed booth concept inspired by Ja...

Sectorial ATO Tax Debt Disclosures Rise, Overall Business Credit Demand Flattens and High-Risk SME 'Credit Shopping' hits 8-month peak

Q1 2026 Equifax Business Market Pulse shows low-risk borrowers consolidate demand enquiries while sub-prime entities accelerate shopping activity ...

SME support in Federal Budget falls short of easing business pressures

“The Federal Budget delivered several measures aimed at supporting small businesses, including making the instant asset write-off permanent, exten...

Bunji dog treats to hit Ritchies shelves

Cooee Native Superfoods’ Bunji range of dog kibble and treats is rolling out across Ritchies Supermarkets now, with stock already on shelves in se...

Pre-Budget Expectations

“Australian corporates and SMBs are under pressure. Competition from global players is intensifying, margins are under strain, and technology adop...

“Time is running out to get Payday ready,” Brighter Super urges

Superannuation fund Brighter Super is encouraging business owners to prepare now for Payday Super, ahead of the new laws taking effect from 1 July...

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

PayNuts, one of Australia’s fastest-growing payment service providers, has unveiled a refreshed brand identity and an expanded suite of integrated b...