Promotional products are a powerful marketing tool, helping you impress customers, generate leads, and improve recognition of your brand in the local community. Even something as simple as a branded coffee mug or t-shirt can be a highly strategic and effective marketing move. The key lies in selecting your promotional products wisely.
Choose the right products at the right quality point, and you can reach into the lives of your target audience in a meaningful way. Your products will, after all, take up space in their homes, cars, or offices, serving as a daily reminder of your brand.
If you want to ensure you select items that will genuinely resonate with your customers, this is the article for you. From branded corporate essentials to luxury gift packs and hampers, here are seven unique promotional products that are bound to impress your target market:
1. Items they’d purchase anyway
Some of the most popular promotional items are those that customers would be purchasing for themselves anyway. These products tend to land well because you’re saving the customer money by providing them with a genuinely useful item. If it’s something they’ll use every day – like high-quality stationery or a coffee mug – you’ll get a positive hit of brand awareness every time they pull it out.
2. Anything eco-friendly
Reusable coffee cups tick this box too, impressing customers with both their usefulness and their eco-friendliness. However, there are plenty of other sustainable options to choose from.
Look for promotional products made from recycled and/or biodegradable materials to showcase your commitment to the environment. These items leave customers feeling far more comfortable with your brand as they know the gift they received didn’t come at the cost of the planet.
3. Branded snacks
This one lands best when delivered at expos and trade shows. People spend a lot of time on their feet at these events, so a tasty little treat can often brighten their day more than a product they won’t get any immediate use out of. Just be sure to invest in quality snacks that will positively represent your brand.
4. Gift packs and hampers
There’s something undeniably special about receiving a hamper filled with a range of smaller gifts. You get to hunt through the hamper, uncovering all the little surprises, and you can share the bounty with friends and loved ones. For the recipient, a hamper delivers a far more potent and positive hit than a single product ever could. For the brand, that translates to a bigger impact and a stronger chance of converting casual shoppers into loyal customers.
Note that a gift pack doesn’t have to be a large, elaborate, expensive hamper. Something as simple as a goodie bag filled with cute snacks and useful promotional products can wow potential customers.
5. Gifts that match the event
If your employees have entered a charity fun run, you could show up to support them armed with branded umbrellas to hand out to spectators. When someone has used your umbrella to protect themselves from the harsh sun or wet weather, they’re sure to develop positive feelings about your brand. Logo-bearing water bottles and branded lip balms would also be welcome at such an event. If you were handing out products at a music festival, you might consider all of the above along with ear protection and sunscreen.
6. High-quality tech
We’re not suggesting you should hand out engraved iPhones. However, there are plenty of small and affordable tech accessories that make perfect promotional gifts. Think USB drives, portable speakers, and powerbanks, to name a few. Just be sure to invest in quality products so your brand is never associated with something that breaks or malfunctions.
7. Samples of your products or services
This is one of the most beneficial things you can give away, and it serves the recipient as much as it serves you. People love getting free samples, whether it’s a taste of your latest tea or a free 5-minute neck massage. This is also the perfect way to get them hooked on what you have to offer.
Keep these ideas in mind next time you’re browsing promotional products. The more of these categories you can cover, the more powerful of an impact your promotional items will have on your target audience.