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What Role Does AI Play in Web Design in 2022?

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Let us begin by learning what artificial intelligence is. Artificial intelligence (AI) is a branch of computer science that focuses on simulating human intelligence processes by computer systems. Since artificial intelligence came into the spotlight in 2018, AI has been able to perform simple tasks that usually require human intelligence. There is no doubt that AI's impact has redefined modern life. We interact with AI daily, and we don't even know it. From spam filters and chatbots to virtual assistants and even self-driving cars.

In the web design and development industry, implementing artificial intelligence in various processes has dramatically reduced the workload of web developers. It has made the process of web design considerably easier. Now, you can use AI to enhance your website's overall design, improve its search capabilities, enhance your website's user experience, and enhance your marketing processes to help you target the right audience. AI technology is increasingly becoming advanced, that it can even compete with designers in terms of creativity, uniqueness, and personalization. Indeed, AI is vital in reshaping how websites are designed and developed.

This article will explore the various applications of artificial intelligence in web design. 

Artificial Design Intelligence (ADI) Systems

Before we begin, let's examine what Artificial Design Intelligence (ADI) is. Simply put, ADI is an Artificial Intelligence technology that uses machine learning to fully design websites on its own with human intervention only at the initial stage of the process. 

Traditionally, if you want to create a website, you can either do it yourself from scratch or hire a professional to do it for you. However, ADI provides a third way to create a unique and personalized website simply by selecting from a wide range of ADI-generated templates that suit your specific needs. ADI simplifies the new design and development process. You don't need to learn how to code or be design savvy to create a website. 

Again, ADI can assist in the design process by suggesting layout variations and improving the design color and font selection process. However, ADI technology is still in its infancy. It is not at the complete level of functionality. Websites designed using ADI systems lack the human touch. Companies like The Grid, Wix, GoDaddy, Bookmark, and Squarespace are committed to improving ADI technology. 

AI for improving UI/UX designs

AI-driven user experience (UX) and user interface (UI) are the next big thing for the web design industry. With the help of AI in web design, you can create great-looking and engaging websites that create a meaningful experience for your customer. 

Also, AI has enabled designers to create intimate, faster, and more intuitive interfaces. AI offers new ways to improve customer interaction with channels such as voice-based search and chatbots with better reply predictions.

AI Recommendation Tools

AI offers tools that provide product or movie recommendations for customers using related data from their search history and previous sites they have visited. Companies like LinkedIn and Netflix constantly use AI to provide users with a better browsing experience. 

Netflix carefully analyzes the movies you have watched and uses that data to suggest movies you might also like to watch. LinkedIn also uses AI to produce job recommendations for users.

Artificial intelligence (AI) has reshaped the way websites are designed and developed. AI-powered websites are highly functional and offer a unique experience to every single customer. The demand for AI technology is on the rise around the world.

Artificial intelligence (AI) plays an enormous role in web design and search engine optimisation (SEO). To learn more about SEO services and how they can be of benefit to your business, get in touch with an award winning Gold Coast SEO company.


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