Organizing an event from planning to results evaluation - Tips and Tricks
Site owners usually create online registration form for their events to attract more people and ensure their money will get in the right direction. Organizing an event-either online or in a physical form- would be time-consuming and could cause you financial distress when things don't go the way you like.
That's why you should go on with reading this short article to find the tips and tricks that will get you from planning the event to evaluate what was right or wrong and know what to avoid next time. It's good to have an event now and then to ensure that people would be more engaged with your site and will always follow your marketing initiatives no matter where you go.
Check What Your Competitors Do
First, it's a good idea to know what your competitors do when they have an event. You can send a scouter to their event and check everything you can't see from A to Z. That means you should see what their level of attendance is, how they advertise their events, and what their social media have to say for what they do.
If you see a practice you have never thought about or were reluctant to use before, it would be better to talk to your peers and adopt it. That will get you close to success when you finally create and market your own event that would love to be profitable for both sides.
Try to Get Your Guests Feedback on the Site or Online
Whenever you create an event, it's always necessary to have honest feedback by all the people that have attended. That could be easier only when you give a small incentive like a gift to all those who will take the extra time to offer you their feedback.
The best way to do so would be on the exit of your event, where you can have multiple computers with touch screens showing only a few questions that need to be submitted by your guest. Don't expect them to write a free text since nobody would like to participate. The other alternative would be to send their feedback through an email but this usually gives you less reliable results since people tend to forget everything after a few hours.
Get Some Surveys Sent To the Main Visitors for Evaluation
Surveys are a good tool to get feedback from the event attendants and visitors. Some people like to fill in and participate in certain surveys even without any financial incentive. However, you need to send the survey right after the closing of your event to ensure that you will get only the freshest memories from your guests and have them more focused on what you ask them.
Ensure You Know What Press Wrote For Your Event
Checking the press sites and newspapers would be the next smart thing to do when your event is over. That will give you the general climate and atmosphere for your event and let you know if it was successful or not. That is the main reason event makers always invite journalists and press site owners to impress them and show them the way to write something beneficial for their events.
It's good to know that a press notification could affect thousands of people that could never have the chance to attend the event. So what you read here could be as important as the opinion of people who were actually attending the event.
Check the Social Media Presence Of Your Event
Social media is everywhere today. You can start by checking if your event has been uploaded like a story on Instagram or Facebook and ensure it reaches the right audience at the right time. There is virtually no chance that you will have a profitable event when you have no social media presence of acceptance.
For instance, teenagers will never evaluate an event, no matter how successful it could be, if it didn't have the approval of their famous TikTok influencer. Take close attention to social media and ensure that your event will be on the trend that day.
Estimate The Exact Visitors' Attendance
You can't do anything to evaluate your event when you don't know the exact number of people who attended the scene. If we are talking about a web event, then it's easier to get the analytics and check how many visitors were logged in to the event for more than an hour.
Otherwise, live events would need a separate person to control the public and let you know how many they attended the scene. The exact visitors' attendance is a precise indicator of how successful your event has been, given the situation you live in and how you have promoted it to the right audience.
Control Your Event Budget
We know it's not easy to do so, but taking control of your final budget is more important than anything else you may know. Your event's budget should be a direct number that will receive no re-calculations after its end. In other words, you cannot claim that an event was successful when you have exceeded the budget limit by several thousands of dollars.
People who create events are always strict with sticking to the budget to ensure that they control the expenses and have a perfect match with their initial goals and incentives.
Find Out What Went Wrong With Your Team
Many things could go wrong during a live event. However, it's your responsibility as an event manager to call for a team meeting and find out what went wrong during the event and what would be the best way to avoid these mistakes in the future.
An event is as successful as the main components believe it is. That's why you should always talk to your peers and associates to ensure that you are always on the same page and take action to improve your presence for the next event that you will organize.
