Business Daily Media

Men's Weekly

.

Couponer Is Quietly Redefining Local Commerce in Australia With a Conversion-First Model



As Australian small businesses seek more accountable and conversion-oriented  marketing strategies, a Melbourne-based startup is emerging as a smart alternative to  traditional agencies. Couponer, co-founded by marketing veterans Dr. Jing Zhou and  Songyi Huang, is reshaping how local businesses approach growth in the digital age.  

Unlike conventional marketing firms that focus on exposure alone, Couponer is built on a  conversion-first mindset. Couponer is the app to discover and enjoy Australia’s hidden  gems 24/7. The platform integrates influencer outreach, real-time coupons, bundled  offers, and in-app bookings—creating a seamless path from digital discovery to in-store  experience. 

We realized that exposure alone wasnt the problem—small businesses were spending on marketing, but couldnt measure ROI or bring customers in the door,” said Huang, who completed her Masters in Marketing at Monash University. Co-founder Dr. Jing Zhou, a marketing lecturer with over a decade of academic experience, added that the platform  was designed from the ground up to meet these pain points. 

Launched in Melbourne, Couponer has already partnered with hundreds of F&B,  entertainment, and tourism operators across Melbourne and Sydney. Its user base,  particularly among young, digitally savvy Asian-Australian consumers, continues to grow  rapidly—supported by content partnerships on platforms like Rednote and Instagram. 

What sets Couponer apart is its hybrid approach: a lightweight tech platform with deep  focus on real-world conversion, supported by community engagement and performance  analytics. The company is also exploring AI-driven personalization to further enhance  value for both users and merchants. 

In a market where O2O infrastructure is still developing, Couponer may well become a  defining player—one that offers small businesses not just visibility, but results they can  track, scale, and optimize.




Small-Business Cash-Flow Playbook 2025

An educational guide to managing ATO debt, real-time super and growth finance in Australia’s new landscape Why ATO debt just became the most expe...

Landowners Offered $30,000 Per Year for Just 1 Hectare: The Rise of 5MW Battery Projects Across Australia

In a pivotal shift reshaping Australia’s renewable energy landscape, landowners in Queensland, New South Wales, and Victoria are being offered up ...

Major national security tech alliance launches with Aerologix a founding member

Australia’s leading drone intelligence pioneer bolsters sovereign tech power Australia’s leading aerial data and drone intelligence platform, Aer...

Chris Hancock AM Honoured as 2025 Communications Ambassador

SYDNEY Chris Hancock AM, former CEO of AARNet, has been awarded the prestigious Communications Ambassador title at the 2025 Telecommunications Indus...

Baby boomers are driving development feasibility leading to larger apartments

As residential developers continue to grapple with feasibility issues on apartment projects, the sector is struggling to deliver volumes of new st...

Hays launches FY25/26 Salary Guide: ‘Salary Paradox’ deepens as pay rises fail Australians

Rising dissatisfaction with pay, progression and perks is fuelling a new wave of career change in FY25/26, as Australians demand more from employe...

Sell by LayBy