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Local Results: A Mini Guide to Small Business Online Marketing


The US digital marketing industry was worth a staggering US$155.3 billion in 2021. When you consider the rise in demand for local online marketing services, it would be no surprise to see this figure grow exponentially.

But, what are the small business online marketing methods that can attract customers living or working in your neighborhood? While local online advertising is a fast-moving sector, there are several tried and tested tips that can raise your company's brand awareness and increase sales.

Keep reading to find out more.

List Your Business In Local Directories

One of the easiest online marketing for small business tips is to add your business details to popular local directories.

You may have already noticed that sites such as Google My Business and Yelp often appear at the top of the organic search engine rankings. Therefore, you need to make sure your company's services and contact details are on their pages.

It only takes a few minutes to add your business's details, but you can gain many new customers from these sites for years to come.

Focus on Local SEO

You've probably already discovered that marketing a small business can be expensive. But implementing an SEO strategy can be extremely cost-effective. This method makes your site more visible to local customers when they search for terms that are relevant to your products or services.

For example, you could write informative blog posts that draw consumers to your site. They may then stay there and buy your products. This is an excellent inbound marketing method that can provide a terrific return on investment. 

Run Local PPC Ads

It's possible to be very specific when launching a local ads campaign. For example, you can set parameters that ensure your ads only appear in front of people who live within a certain area.

This is an excellent way to make the most of your advertising budget as you won't be marketing to consumers who live too far away from your business.

Use Social Media

Using social media channels is essential when promoting a small business. It's easy to join various local groups and provide consumers with helpful information that helps them improve their daily lives.

Rather than selling, the aim should be to establish yourself as an industry expert. This makes it more likely that people will contact you when they need your services. 

As you can do this for free, online marketing on social media sites can be an invaluable part of your business development plan.

Get Backlinks from Local Businesses

Other local companies will also have their own small business marketing plans, and you could join forces. By providing each other with backlinks, you can create a powerful local business advertising strategy that benefits all parties. 

You can also build on this strategy by bringing more local businesses on board as time goes on.

Small Business Online Marketing Attracts More Local Customers

Your small business online marketing strategy could see your company become the number one firm in your area. The key is to appear in the local business directories, have an effective SEO plan, and be prominent on social media platforms.

You should also look to form partnerships with other local companies. Performed correctly, your local marketing efforts could pay rich dividends.

If you've found this article helpful, check out more informative posts in our Business Development category.

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