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Elon Musk aims to turn Twitter into an 'everything app' – a social media and marketing scholar explains what that is and why it's not so easy to do

  • Written by: Kristen Schiele, Associate Professor of Clinical Marketing, University of Southern California
Elon Musk aims to turn Twitter into an 'everything app' – a social media and marketing scholar explains what that is and why it's not so easy to doEverything apps are designed to help you do, well, just about everything you do on a phone.Busakorn Pongparnit/Moment via Getty Images

Elon Musk’s recent rebranding of Twitter as X is a step toward the CEO’s goal of developing an “everything app.” Musk’s vision is for X to mark the spot for all your digital needs...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...

GEO and the AI search shift reshaping Australian and New Zealand business visibility

For years, one of the biggest digital marketing questions for businesses was ‘how do we get onto page one of Google?’ That question still matters, ...

Why self-service is reshaping fleet management for modern businesses

Fleet management today is constrained by fragmented systems and heavy administrative demands. A lot of the work still relies on booking vehicles and...