ACN Business

Why people trust influencers more than brands – and what that means for the future of marketing

Written by Kelley Cours Anderson, Assistant Professor of Marketing, College of Charleston

Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion by the end of 2025.

Rooted in celebrity culture but driven by digital platforms, the influencer economy represents a powerful force in both commerce...

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the self-surveillance strategy to keep supermarket shoppers honest
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Slot Machine Tournaments: What Are They And Why Do People Love Them?
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2025 Thryv Business and Consumer Report - Australian small businesses show grit under pressure

Australia’s small businesses are powering ahead with optimism, resilience and discipline, however, mounting pressures on costs, wellbeing and cons...

Security by Default: Why 2026 Will Force Organisations to Rethink Cloud and AI

financial accountability to how they run cloud and AI, according to leading Australian systems integrator, Brennan. Based on customer insights...

UNSW launches plan to help Aussie startups scale overseas

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Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

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Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Australian retailers are turning to artificial intelligence to simplify and automate returns and exchanges, while strengthening loyalty programs a...

Stop reading from the script: Why authenticity is the customer success secret weapon

I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...

Why people trust influencers more than brands – and what that means for the future of marketing

The Missing Link credited by Microsoft for discovery of high-severity Power BI vulnerability (CVE-2026-21229)

Retail Property Australia confirms inaugural President and Vice Presidents

AI threatens to eat business software – and it could change the way we work

As world trade shifts to invitation-only clubs, Australia is facing tough choices

If you live in public housing, what rights do you have to stay in your home?

Why Australia’s trade deal with Europe hinges on a forgotten promise - and a handshake

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

7 Reasons Business Cards are Still Important for Entrepreneurs

the self-surveillance strategy to keep supermarket shoppers honest

Slot Machine Tournaments: What Are They And Why Do People Love Them?

2025 Thryv Business and Consumer Report - Australian small businesses show grit under pressure

Security by Default: Why 2026 Will Force Organisations to Rethink Cloud and AI

UNSW launches plan to help Aussie startups scale overseas

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Stop reading from the script: Why authenticity is the customer success secret weapon

How Contiki is Redefining Travel for Young Adventurers

Navigating the Cosmetic Advertising Crackdown Before September Guidelines Hit

Defining Actionable AI for Australian IT Efficiency and Security