ACN Business

JCPenney Launches Obsess, a Totally Fun, Totally Stylish Tween Brand

Written by ACN Newswire

Olympic gold medalist Laurie Hernandez inspires first Obsess capsule collection for Gen Z girlsPlano, TX, Feb 22, 2018 - (ACN Newswire) - JCPenney [NYSE: JCP] is taking a cue from the digitally-connected, social media-inspired tween generation and launching an exclusive new brand, Obsess, that features rotating capsules inspired by influential...

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