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Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up

  • Written by ACN Newswire
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Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up
WARC Global Advertising Trends - TV at a crossroads LONDON, Dec 18, 2018 - (ACN Newswire) - Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over $140bn ad investment in 2018 - more than double mobile internet in second place on $58bn.Linear TV's core strength...

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