ACN Business

Why sending a belated gift is not as bad as you probably think − and late is better than never

Written by Rebecca Walker Reczek, Professor of Marketing, The Ohio State University

The thoughtfulness counts more than the timeliness.Maria Korneeva/Moment via GettyImages

If finding the right present and making sure the recipient gets it on time leaves you feeling anxious, you’re not alone. More than half of Americans say that gift-giving stresses them out.

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