With Hooters on the verge of bankruptcy, a psychologist reflects on her time spent studying the servers who work there
- Written by Dawn Szymanski, Professor of Psychology, University of Tennessee
Servers told researchers that they were instructed to make their male customers feel special.Brian Brainerd/The Denver Post via Getty ImagesIn 1983, six businessmen got together and opened the first Hooters restaurant in Clearwater, Florida. Hooters of America LLC quickly became a restaurant chain success story.
With its scantily clad servers and...
