ACN Business

Yelp’s addition of a ‘Black-owned’ tag led to a slight drop in business ratings in Detroit

Written by Matthew Bui, Assistant Professor of Information and Digital Studies, University of Michigan

Yelp's Black-owned tag was designed to help business owners like Don Studvent attract more customers. His restaurant closed in 2018 after nine years in business.AP Photo/Carlos Osorio

When the online review platform Yelp added a “Black-owned” tag in 2020, it boosted the visibility of Black-owned restaurants in Detroit. It also caused...

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