Business Daily Media

The Times

.

Fundraisers who appeal to donors' fond memories by evoking their emotions may get larger gifts – new research

  • Written by: Michael Kurtz, Associate Professor of Economics, Lycoming College
Fundraisers who appeal to donors' fond memories by evoking their emotions may get larger gifts – new researchFeelings can influence your state of mind.Nuthawut Somsuk/iStock via Getty Images Plus

The Research Brief is a short take about interesting academic work.

The big idea

The emotions donors feel when they decide whether to give money to nonprofits can affect the size of their gift.

That’s what my research team found when we partnered with a small...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...