Chairman of Ruyi Fashion Holding Group, Qiu Yafu speaks at the New York Times International Luxury Conference

In his speech, Qiu Yafu added a unique and forward-thinking perspective to broaden the theme of the conference 'What's next in the new luxury world (Dis)Order'. Qiu Yafu said: "The future fashion ecosystem will be a big-data enabled new ecosystem with the customer in the centre, as the demand from younger consumers becoming personalised. Luxury fashion will become seasonless as consumers expect deeper levels of customisation, originality, socialisation, sharing, and collaboration between brands. Apart from improving the end-to-end value chain, leverage new technologies such as the IOT and big data to interact with consumers is the key."

He added: "Globalisation has shaped a highly connected world in which companies should achieve open collaborations via global resources integration. Through cooperation with various business partners worldwide, Ruyi Fashion Holding Group has transformed from a China-based textile manufacturing company to a global organisation with businesses in technology-based advanced manufacturing and fashion brand retail."

Attended by top C.E.O.s, policy makers, entrepreneurs, celebrities and thought leaders from the industry, topics of the event range from how decision makers in luxury enterprises are facing challenges that continue to transform their industry - from constant technological evolution to a dramatic shift in the retail world, to what's next for China, India and the West to the pervasive demand for transparency and moral equity.

Founded in 1972, Ruyi is China's leading textile manufacturer. Over the last few years the company has become well-known as an integrated whole industrial chain fashion group whose list of portfolio brands reaches all corners of the luxury fashion world. At present, Ruyi is the owner of three global fashion brand enterprises namely SMCP of France, RENOWN of Japan, Trinity Group of Hong Kong and has owned more than 20 international brands such as Sandro, Maje, Claudie Pierlot, Aquascutum, CERRUTI1881, GIEVES&HAWKES, KENT&CURWEN, etc, and stores are spread over 81 countries and regions and reaching almost 6,000 stores in total.

About RuyiRuyi tops its peers in China's textile and apparel industry in overall competitiveness and it is also a world-famous accessible luxury brand group. Since it was founded 46 years ago, Ruyi has been committed to building a textile and apparel industrial chain guided by its "high-end, scientific, brand-oriented, and internationalization" strategy. Currently, the Group leads the world in fabric technology and intelligent manufacturing and owns the most comprehensive textile and apparel industrial chain in the global luxury product industry. In recent years, Ruyi has, through acquisitions followed by integration of the resources acquired, brought under its name more than 20 international fashion brands from France, the UK, Japan, etc. The Group also owns listed companies including Euronext Paris-listed SMCP, Renown Incorporated listed on the main board of Tokyo Stock Exchange and Trinity Group listed in Hong Kong. To date, the Group has close to 6,000 shops operating in 81 countries and regions, making it one of the most influential Chinese companies in the global fashion world.

Press ContactStrategic Financial Relations LimitedVeron Ng +852 2864 4831 [email protected]Stephanie Liu +852 2864 4852 [email protected]^[1][2]

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