Leftover Budget? The Last-Minute EOFY Tip to Drive Business Success in FY25/26
- Written by Samantha Sakr, Managing Director, Taurus Marketing
The countdown is on. With just days left until EOFY, now’s the time to make your remaining 2024–2025 budget work harder and smarter.
After working with hundreds of businesses across different industries and learning the ropes of running a business from our Founder, Sharon Williams OAM, who celebrates 30 years of Taurus Marketing this year, I’ve seen a clear pattern; the businesses that thrive through economic uncertainty are those who treat EOFY as a strategic reset, not just a financial deadline.
Have leftover budget? Our approach... get ahead of FY25/26 with a clear marketing plan that is sales and business growth driven.
Here’s how:
1. Speak to Your Accountant - Today
Before you make financial decisions at this time of year, be sure you understand what you can and can’t prepay or allocate under your current tax structure. A 15-minute call with your accountant can save you thousands in missed deductions - or worse, costly mistakes.
2. Prepay Marketing Services to Hit the Ground Running
Got leftover budget? Now’s the time to put it to work. Many businesses use EOFY to prepay for services they know they’ll need in the year ahead - locking in current rates, securing expert resources and hitting FY26 with momentum.
Silence isn’t a strategy. In FY25/26, your customers will be everywhere - your brand needs to be too. That’s why our most popular EOFY investment is the Taurus Bullseye™ Strategy. It’s a proven framework that maps out a clear, multi-touchpoint marketing approach aligned with your goals, budget and audience.
From PR to digital, social to events, we align every touchpoint with purpose - making every dollar work harder.
Today, it’s not just about Search Engine Optimisation - it’s about Search Everywhere Optimisation. Your customers move fluidly across platforms in seconds – its important to consider that with the rise of AI, you’re no longer just marketing to people, but to the AI engines they rely on for answers.
These tools favour brands that are visible, consistent, credible and active. Make sure you’re one of them.
3. What to priorities when budgets are tight?
When budgets are tight and numbers aren’t hitting targets, there’s a natural instinct to cut spending. But smarter, more resilient businesses know that’s when brand matters more than ever. When things get tough, visibility is a necessity.
I’ve had countless conversations lately with leaders feeling the EOFY pressure; pipelines slowing, buyers hesitating, teams stretched thin. And the temptation? To pause marketing and wait it out.
But silence is not a strategy in the new Financial Year. The brands that pull ahead in challenging times are the ones who double down - not just on messaging, but on consistency across every touchpoint.
Trust isn’t built through a single post or campaign. It’s built by showing up, again and again, everywhere your audience is.
Brand is not a nice to have when numbers are soft - it’s the one thing you can’t afford to disappear.
Here’s some tips on what you should be doing in uncertain times:
🔑 Stay visible and relevant across channels - Your audience is everywhere. So should your brand be.
🔑 Double down on brand trust - Consistent, authentic messaging builds confidence when others go quiet.
🔑 Optimise for Search Everywhere - It’s not just about Google. Be discoverable on TikTok, YouTube, LinkedIn, GenAI, marketplaces and niche forums.
🔑 Turn your team into advocates - Empower staff to share wins and stories to amplify your reach organically.
🔑 Focus on outcomes, not output - Don’t just “do more.” Prioritise what actually moves the needle; leads, conversions, brand lift.
If you're feeling the pressure - take this as your cue to show up, not stay quieter.
30 Years. 2,000+ Brands. One Focus: Hitting Your Bullseye.
Taurus Marketing has helped brands grow for over three decades, and we know what it takes to drive real results across industries, budgets and markets.
As an integrated agency, we believe in a multi-touchpoint approach, and we offer 30 services to enable our clients to hit their bullseye. Some of our services include:
About Samantha Sakr
Samantha Sakr is the Managing Director at Taurus Marketing. Taurus is an integrated strategic marketing and PR agency and specialises in growing people, brands and businesses, particularly global brands entering the Australian and Asia Pacific market. Taurus is home to the unique trademarked Taurus Bullseye™ methodology and the global first, Taurus SHOP where our services are available to purchase online, 24/7 via https://taurusmarketing.com.au/taurus-shop/
