AI shopping disruptor Zyft raises $7.5M to lead the next gen of retail tech
Zyft appoints new CEO, Richard Stevens, to lead the latest Waller Group success story, valued at $30 million
SYDNEY, 28 April 2025: Zyft, the leading Aussie AI-powered price comparison tool, has raised $7.5 million through private investment, taking the post-money valuation to $37.5m. Led by angel investor and founder of PSC Insurance, Paul Dwyer, the funding will fuel Zyft's ambitious plans for growth and expansion within the Australian market, empowering consumers to save money and make more informed purchases through greater price transparency.
The capital will be used to double down on Zyft’s investment in AI technology, drive product improvements for its users, drive ongoing user acquisition and propel the rollout of revenue diversification initiatives. Currently valued at over $30m, Zyft joins other successful companies in the Waller Group, including Point Hacks, as well as Pay.com.au and CareAbout, both of which have exceeded $100m valuations.
Expanding its executive leadership team to support its rapid growth, Zyft also announces the appointment of former LocalAgent Finder CEO and Destination Melbourne Board Member, Richard Stevens, as the new Chief Executive Officer. Stevens brings 25 years of experience in business leadership and digital product innovation across early-stage and high-growth companies, including Zyft Founder Damien Waller’s early venture, iSelect. In his role, Stevens will spearhead Zyft’s next phase of growth with a focus on both the expansion of Zyft’s product capabilities as well as its global reach.
"I am incredibly excited to join Zyft at such a pivotal time. The company has already built a fantastic foundation with its cutting-edge AI-powered platform,” said Richard Stevens, Chief Executive Officer at Zyft. “This new funding will enable us to accelerate our product roadmap, deliver even greater value to Australian shoppers, and build strong, mutually beneficial relationships with retailers. Our goal is to make online shopping smarter, more transparent, and ultimately more rewarding for everyone."
Since launching in 2019, Zyft has been at the forefront of retail tech, providing shoppers with instant, unbiased price comparisons across millions of products from over 50,000 Australian retailers. Leveraging its early mastery of barcode technology, Zyft empowers consumers to save an average of 30% per purchase where savings are found by delivering accurate competitor pricing directly to their fingertips.
Damien Waller, Founder at Zyft, said “From the outset, our vision has been to create a smarter and more transparent shopping experience. Now, with a successful fundraise closed and Richard taking the reins, we are in a stronger position than ever before to double down on our mission to empower consumers to make informed purchasing decisions and save money.”
Paul Dwyer, lead investor, said, "Zyft is addressing a critical need for transparency in the Australian online shopping landscape by empowering consumers and creating a more level playing field for retailers. We are confident that during this next phase of growth, Zyft will continue to add huge value to both retailers and shoppers.”
Zyft has already helped more than 550,000 users, making over 100,000 product searches a day, to save when spending. The new funding will enable Zyft to further enhance the shopping experience for users while offering retailers a platform to reach and engage with customers.
