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These celebrity-owned brands are the most profitable


The study revealed that Yeezy by Kanye West is the celebrity brand with the highest revenues, making 1.7 billion a year. 
The study from Hey Discount analysed a number of celebrity-owned brands based on factors such as revenues, social media searches and engagement rates, to reveal which are the most profitable and influential. 
View the full findings here: https://heydiscount.co.uk/celebrity-brand
Celebrity-founded brands with the highest revenues 

Rank

Celebrity

Brand

Sector

Founded

Years in business

Estimated revenue (million $)

1

Kanye West

Yeezy

Fashion

2015

7

$1,700

2

Dr Dre

Beats Electronics

Entertainment

2006

16

$1,500

3

Jessica Simpson

The Jessica Simpson Collection

Fashion

2005

17

$1,000

4

Rihanna

Fenty Beauty

Beauty

2017

5

$550

5

Kate Hudson

Fabletics

Fashion

2013

9

$500

6

Jessica Alba

The Honest Company

Beauty

2012

10

$318

7

Kylie Jenner

Kylie Cosmetics

Beauty

2014

8

$300
Kanye West’s shoe brand Yeezy boasts the highest revenue - an astounding estimated $1.7 billion after only 7 years of business.
A close runner-up is Beats Electronics, first launched by Dr Dre and sold to Apple in 2014, which generates an estimated $1.5 billion in revenue. 
Jessica Simpson’s clothing brand rakes in a massive $1 billion in revenue, making it the third biggest celebrity brand in terms of revenue. After selling the company in 2015, Simpson reclaimed ownership in 2021. 
Celebrities making the most money from their brands  

Rank

Celebrity

Brand

Total earnings from brand (Million $)

1

Rihanna

Fenty Beauty

$1,400

2

Kim Kardashian

KKW Beauty

$700

3

Kylie Jenner

Kylie Cosmetics

$600

4

Dr Dre

Beats Electronics

$500

5

George Clooney

Casamigos

$233
Officially a billionaire, Rihanna leads the ranking for celebrities making the most from their brands, as she owns 50% of Fenty Beauty, which is estimated to have a value of $2.8 billion, meaning Rihanna’s shares are worth $1.4 billion. 
Kim Kardashian owns a 72% stake in KKW beauty which is worth around $500 million. In addition, she sold 20% of her shares in 2020, making $200 million on this sale.
Kylie Jenner made a gigantic profit of $600 million from selling 51% of her company to Coty Inc in 2019, making her the third highest-earning celebrity when it comes to monetising their brands. 
Further findings: 

  • The most influential celebrity brand on Instagram is KKW Beauty, the brand’s instagram account boasts five million followers, 52,503 average likes, and an impressive engagement rate of 1.68%. 

  • Kylie Cosmetics has the highest number of followers on instagram, a staggering 26 million. However, the brand's engagement rate is inferior to that of KKW Beauty (0.22%). 
The full research with a breakdown of the methodology can be found here.

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