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How does franchising work?

  • Written by: Andrew Terry, Professor of Business Regulation, University of Sydney
How does franchising work?Michael von Aichberger/Shutterstock

Even if you’ve no idea how the business model underpinning franchises works, there’s a good chance you’ve spent money at one.

Franchising is essentially a strategy for cloning a branded business by replicating proven management and business systems.

McDonald’s, KFC, Pizza Hut, Dominos, and...

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