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As yet another ridesharing platform launches in Australia, how does this all end?

  • Written by: Tom Barratt, Lecturer, School of Business and Law, Edith Cowan University
As yet another ridesharing platform launches in Australia, how does this all end?Currently, not one of the ridesharing platforms is turning a profit.Shutterstock

Australians in need of personal transport other than taxis have many options – Shofer, Taxify, GoCatch, Shebah and Uber. India’s Ola launched a few months ago, and Chinese DiDi starts today.

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