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why supermarkets are moving away from price

  • Written by Gary Mortimer, Associate Professor in Marketing and International Business, Queensland University of Technology
why supermarkets are moving away from priceColes was once the market leader thanks to its 'down down' low pricing marketing. www.shutterstock.com

On January 26, 2011, Coles fired the first shot in what would soon be dubbed the “supermarket price wars” by reducing the price of its own-brand milk to A$1 per litre. Woolworths fired back, triggering seven years of intense price...

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pay.com.au unveils first-of-its-kind FX rewards feature, becoming the most flexible rewards solution for Aussie businesses

pay.com.au, the end-to-end payments and rewards platform, today announced the launch of International Payments, Australia’s first foreign exchange...