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The paradox of choice. Why made-to-order might not solve the fashion industry's problems

  • Written by Jessica Pallant, Lecturer in Marketing, Swinburne University of Technology
The paradox of choice. Why made-to-order might not solve the fashion industry's problemsIt's tempting to design your own shoes, but it takes time.Shutterstock

How could you go from winning awards for “Store Design of The Year” and “Best Shoe Ever” to selling nothing?

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I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...