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Unconventional luxury brand collaborations are everywhere. What is the appeal?

  • Written by: Carlos Diaz Ruiz, Assistant Professor, Hanken School of Economics
Unconventional luxury brand collaborations are everywhere. What is the appeal?A Louis Vuitton crossover bag bearing the Supreme label.Shutterstock

In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme.

This collaboration became a milestone in the luxury industry, showcasing the potential of unexpected partnerships between luxury brands and an unconventional...

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