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MilkRun's demise is another nail in the 10-minute grocery-delivery business model

Written by Mark Humphery-Jenner, Associate Professor of Finance, UNSW Sydney

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Sydney-based startup MilkRun made a big splash with its promise to deliver groceries within ten minutes, raising more than A$85 million from some of the biggest names in Australian venture capital, including Atlassian billionare Mike Cannon-Brookes.

MilkRun’s co-founder and chief executive Dany Milham had already found...

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