Business News

Why don't we read the fine print? Because banks know the pressure points to push

Written by Paul Harrison, Director, Centre for Employee and Consumer Wellbeing; Senior Lecturer, Deakin Business School, Deakin University

Scarcity, trust and repetition are all pressure selling tactics that can be used to manipulate us.Sam Breach/Flickr, CC BY-NC-ND

The Financial Services Royal Commission has exposed the pressure selling tactics used by the banks. They draw on simple psychological rules to target vulnerabilities among some of their most loyal customers.

One example...

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Why don't we read the fine print? Because banks know the pressure points to push

I’m close to retirement age. What are my options for drawing on my super savings?

Banning card surcharges will make paying simpler – but not necessarily cheaper

Best AI Answering Services for Small Businesses in 2026 (Compared)

Why a second global shipping chokepoint could soon live up to its name as the ‘Gate of Tears’

The Fair Work Commission has abolished junior rates of pay for most over 18s. It’s a positive step

KiwiSaver payments have to rise – but earners shouldn’t be penalised if they can’t afford it

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

Key Reasons to Enroll in a Business Administration Degree

Unveiling the Charm of Boutique Hotels: A Closer Look at Unique Accommodations

Carbon credit misuse harms the environment and impacts corporate reputation

Work-life Balance Key to Solving Construction Talent Shortage

How to Apply for More Jobs in Less Time Using AI Automation

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Time to punch above our weight and stop shadowboxing on AI

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

How Contiki is Redefining Travel for Young Adventurers

Navigating the Cosmetic Advertising Crackdown Before September Guidelines Hit

Defining Actionable AI for Australian IT Efficiency and Security