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Telling stories: the 4 ways micro-influencers build and keep their loyal audiences

Written by Shahper Richter, Senior Lecturer in Digital Marketing, University of Auckland, Waipapa Taumata Rau

The rise of social media was quickly followed by the advent of the “influencer” – an online content creator who builds credibility within a specific niche, giving them the power to shape opinions and purchasing decisions.

This skill lies at the heart of the influencer-marketing industry, a juggernaut projected to be worth around US...

I’m close to retirement age. What are my options for drawing on my super savings?
Canva, Wikimedia, The Conversation, CC BY-NCRetiring well means making a series of decisions to ensure a financially secure p…
Banning card surcharges will make paying simpler – but not necessarily cheaper
From October 1, 2026, Australians will no longer pay a fee for debit, prepaid and credit payments using eftpos, Mastercard an…
Best AI Answering Services for Small Businesses in 2026 (Compared)
Missed calls cost small businesses more than most owners realize. A customer who calls once and reaches voicemail rarely ca…
Why a second global shipping chokepoint could soon live up to its name as the ‘Gate of Tears’
Luke Dray/Stringer/GettyIf you’d never heard of the Strait of Hormuz before, you probably have by now. Iran’s eff…
The Fair Work Commission has abolished junior rates of pay for most over 18s. It’s a positive step
On Tuesday, the Fair Work Commission handed down a landmark ruling that will phase out “junior” rates of pay for …
KiwiSaver payments have to rise – but earners shouldn’t be penalised if they can’t afford it
Getty ImagesThe 2020s haven’t exactly been a golden age for getting ahead.First came COVID, when job security evaporate…

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property
In the dynamic world of real estate, commercial properties hold a pivotal position. They represent not only a significant financial asset but also a crucial business investment. When contemplating the…

The big four accounting firms struggle to shake their sexist pasts
Kang Hyejin/shutterstock.comIn many ways, the big four accounting firms – Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers (PwC) – have influenced how we work, how we manage, how we invest…
Back-to-back Reserve Bank cuts take interest rates to new low of 1%
The Reserve Bank has cut the official interest rate by another 0.25 percentage points to a new low of 1%, reflecting continuing concern over the slow economy.Reserve Bank Governor Philip…
Obtaining Trademark Protection Overseas
Expanding your business to operate overseas is an exciting prospect! Before you get too carried away though, it’s worth talking to a trademark attorney Australia for advice on how to…

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...

How to Apply for More Jobs in Less Time Using AI Automation

Most job seekers spend 11 to 14 hours per week on applications and still hear nothing back. That's not a motivation problem. That's a process proble...

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

The narrative around changing attitudes to car ownership has long focused on Gen Z. Younger Australians are often portrayed as the generation movi...

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Launchd, Australia's leading talent-first creator economy group, has acquired WeAreTENZING, one of New Zealand's most respected talent agencies, b...

Time to punch above our weight and stop shadowboxing on AI

Australia prides itself on being an innovation economy. We celebrate startups, talk about productivity, and lean into our reputation for punching ...

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...

Telling stories: the 4 ways micro-influencers build and keep their loyal audiences

I’m close to retirement age. What are my options for drawing on my super savings?

Banning card surcharges will make paying simpler – but not necessarily cheaper

Best AI Answering Services for Small Businesses in 2026 (Compared)

Why a second global shipping chokepoint could soon live up to its name as the ‘Gate of Tears’

The Fair Work Commission has abolished junior rates of pay for most over 18s. It’s a positive step

KiwiSaver payments have to rise – but earners shouldn’t be penalised if they can’t afford it

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

The big four accounting firms struggle to shake their sexist pasts

Back-to-back Reserve Bank cuts take interest rates to new low of 1%

Obtaining Trademark Protection Overseas

Work-life Balance Key to Solving Construction Talent Shortage

How to Apply for More Jobs in Less Time Using AI Automation

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Time to punch above our weight and stop shadowboxing on AI

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

How Contiki is Redefining Travel for Young Adventurers

Navigating the Cosmetic Advertising Crackdown Before September Guidelines Hit

Defining Actionable AI for Australian IT Efficiency and Security