UK Business

How Microsoft's Activision Blizzard takeover will drive metaverse gaming into the mass market

Written by Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland

Ready Player 1,000,000,0001?Sergey Nivens

Microsoft was positioning itself as one of the pioneers of the metaverse even before its US$75 billion deal to buy online gaming giant Activision Blizzard. In the days after Mark Zuckerberg rebranded Facebook last October as Meta with his near movie-length promotional film about the potential for virtual...

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Popeyes battle shows how big businesses protect their trademarks – even when they have no plans to come to NZ
Robert Gauthier/Getty ImagesAt first sight, the battle between a Manawatū fish-and-chip shop and a Louisiana-based chick…
It’s time to give Labor’s first term a scorecard – have we actually seen any transformative vision?
This week’s budget was Treasurer Jim Chalmers’ third and – for practical purposes – final for the cur…
At the heart of the budget is the sad truth the economy is weak. That’s one reason inflation will fall
A central focus of this week’s budget is the treasury’s forecast for inflation. By this time next year, inflation…
Streamlining Success: How Lean Portfolio Management Boosts Efficiency
In the dynamic landscape of business today, organizations are constantly seeking ways to enhance efficiency, maximize produ…
The budget is full of good news, but good news isn’t the same as good management
This year’s budget has “something for everyone”, with very little in the way of cuts and no new taxes.It&rs…

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

Perth Shines Brightly as Property Hotspot Amid Western Australia's Economic Boom
Perth's property market is riding an unprecedented wave, fueled by robust economic growth, surging population numbers, and an exceptionally tight rental market across Western Australia. As industry experts and market…

Starting a New Business Is Hard – Here’s How To Make It Easier
The most difficult time of any new business endeavor is at the very beginning and most businesses have to close their doors within the first 24 months of beginning. It…
What is negative gearing and what is it doing to housing affordability?
This article is part of The Conversation’s series examining the housing crisis. Read the other articles in the series here.Australia’s housing crisis is putting the Australian dream to own one’s…
Reality check. Having a woman on your board needn't make it diverse
That's not real diversity: the women picked to be on boards generally belong to the same social networks as the male directors.ShutterstockMore women on boards is seen as an…

New research shows digital natives are digitally illiterate

Referred to as ‘generation connected’ or ‘dot com kids’, Generation-Z are known for having technology engrained into their lives1. This comes as Gen-Z are the first fully global generation in history to be connected through di...

5 Ways to Motivate Your Employees for Higher Productivity

There will be times when not even the managers feel motivated to work and get the job done. It's more common among companies that are experiencing turmoil. All the projects seem to be failing, and so does the hard work that goes...

How A Recession Will Affect Your Investments

Investing your money always carries a certain level of risk, but have you ever wondered how a dip in the economy will affect this? Recessions can happen for a variety of reasons, and it can be a worrying time for those of us wit...

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