UK Business

How subtle forms of misinformation affect what we buy and how much we trust brands

Written by Giandomenico Di Domenico, Lecturer in Marketing & Strategy, Cardiff University

Both direct and indirect misinformation influence brand trust. estherpoon/Shutterstock

Misinformation isn’t just blurring political lines anymore. It’s quietly infiltrating our shopping trolleys in subtle ways, shaping our decisions about what we buy and who we trust, as my research shows.

Spurred by political events, misinformation has...

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