UK Business

why Donald Trump’s social media ‘meme stock’ surged and fell by over US$1 billion within a week

Written by Larisa Yarovaya, Director of the Centre for Digital Finance, Associate Professor in Finance, University of Southampton

Donald Trump’s social media platform, Truth Social, went public on Tuesday March 26. Shares in parent company Trump Media & Technology Group surged 15% after its first day of trading on the Nasdaq stock exchange, adding US$1.1 billion (£876 million) to the company’s value.

Trump wrote “I LOVE...

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