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Oasis are on the road again. But has the ticket scandal spelled the end of dynamic pricing?

  • Written by: Jonathan Fry, Lecturer in Business and Management, Aberystwyth University

When the Oasis reunion tour was announced last summer, there was a scramble to get hold of tickets. Very quickly, there followed another scramble – to understand a phenomenon known as “dynamic pricing”. This is the practice of pricing one product or service differently for different customers. Prices are adjusted according to...

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