UK Business

Travelling in 2025? Here’s how to become a ‘regenerative’ tourist

Written by Veselina Stoyanova, Associate Professor in Strategy & International Management, University of Birmingham

At the start of a new year, many of us contemplate resolutions aimed at self-improvement and a better lifestyle. It is also a time when many of us start thinking about holidays.

But have you considered combining the two? Could 2025 be the year when you resolve to be a better traveller?

For in 2024, many tourists were on the...

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