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Viu doubles down on original productions for Asia

  • Written by PR Newswire
Viu doubles down on original productions for Asia

HONG KONG and SINGAPORE, Jan. 25, 2022 /PRNewswire/ -- Viu, PCCW's leading pan-regional OTT video streaming service, looks towards the new year with more than 30 Viu Originals currently slated for production. This builds on Viu's robust growth in 2021, which saw local and pan-regional original productions rated highly on the platform.

Ms. Marianne Lee, Chief of Content Acquisition & Development, Viu, said, "In 2022, we continue to build a strong pipeline of Viu Originals with strong local content in Thailand, Malaysia, the Philippines, and Indonesia as well as pan-regional titles in Korean and Chinese that have established Viu's reputation and presence in the market."

Under Viu Original Studio, headed by industry veteran Mr. Felix To, Chief of Viu Original, Viu is set to increase its focus on creating original content assets and developing IPs with regional and global appeal. Over 30 new productions will be released in 2022, which include returning seasons of popular shows like Close Friend in Thailand and Assalamualaikum My Future Husband in Indonesia, and new local originals including the Thai musical WANNABE and the much-awaited Korean Original Again My Life.

Viu-ers can also expect more original Chinese content lined up for the year, tapping on the creative experience of Mr. To, with his track record in creating and producing many well-received Hong Kong dramas and variety shows. His experience in developing original series will bring to Viu more distinctive Asian content for Asia.

Mr. To said, "With an original series release almost every month, we want to continue to delight users when they come to our platform. They will get a unique mix of Asian content, including more original Chinese content. It will further cement Viu's leading position in the OTT entertainment market." 

2022 will continue to see popular local talents helming Viu Originals. Thailand is one such market where established and rising Thai stars alike headline a slew of local Viu Originals. WANNABE is a coming-of-age drama series and musical starring Chanon (Nonkul) Santinatornkul, the multi-award-winning actor who will be making his vocal debut as a young rapper in the series. The star-studded cast includes guest crew member Sunny Day - Nay Mayo "Day" Thot of the hugely popular Thai rap group, Thaitanium. The demand for Thai dramas can be seen in other highly anticipated and refreshing titles lined up for 2022 which will cover a range of genres such as romantic drama Finding the Rainbow, romantic comedy My Coach, thriller Remember 15 and action series Real Fake.   

Viu-ers can also look forward to Viu Originals sci-fi comedy AI5YA, created by Malaysia's most beloved comedian Afdlin Shauk, and starring Zizan Razak, who is one of Malaysia's popular comedians, and Malaysian fantasy romantic comedy Seribu Nina, which will be particularly appealing to Millennial and Gen Z audience. 

In the first half of 2022 alone, Viu will also launch much-awaited Korean Originals such as Again My Life starring Lee Joon-Gi, Lee Geung-Young and Kim Ji-Eun, based on a web novel of the same title published on KakaoPage, and From Now On, Showtime starring famous actor Park Hae-Jin and Jin Ki-Joo, who has featured in The Secret Life of My Secretary and Come & Hug Me. The drama is also penned by writer Ha Yoon-Ah, who wrote the script for the fantasy-comedy drama Mystic Pop-up Bar (2020). Another upcoming Viu Original is Why Her? a romantic legal drama starring popular actors Seo Hyun-Jin, known for her roles in Dr. Romantic and the Beauty Inside, and Hwang In-Yeop, who received attention for his role in True Beauty.

About Viu

Viu, PCCW's leading pan-regional over-the-top (OTT) video streaming service, is available in 16 markets across Asia, the Middle East, and South Africa with 49.4 million monthly active users (MAU) as of June 2021.

The Viu service is available to consumers through a dual model with an ad-supported free tier and a premium subscription tier. Viu offers fresh premium TV series, movies and lifestyle programming in local and regional languages and subtitles in different genres from top content providers and premium original productions under the brand "Viu Original".

Viu also offers users streaming and download features, and localized user interfaces across a myriad of connected devices. Viu can provide the best viewing experience regardless of device or network conditions. 

The service can be accessed via Viu app (available for free on App Store and Google Play) on connected devices, e.g. smartphones and tablets, select smart TVs, as well as on the web by logging into www.viu.com[1]

In addition, Viu International Limited, through its subsidiary Moov (Hong Kong) Limited, also operates MOOV, a popular digital music streaming and live music concerts service in Hong Kong.

About PCCW Limited

PCCW Limited (SEHK: 0008) is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.

The Company holds a majority stake in the HKT Trust and HKT Limited, Hong Kong's premier telecommunications service provider and leading operator of fixed-line, broadband, mobile communication and media entertainment services. HKT delivers end-to-end integrated solutions employing emerging technologies to assist enterprises in transforming their businesses. HKT has also built a digital ecosystem integrating its loyalty program, e-commerce, travel, insurance, FinTech and HealthTech services to deepen its relationship with customers.

PCCW owns a fully integrated multimedia and entertainment group in Hong Kong engaged in the provision of OTT video service locally and in other places in the region.

Through HK Television Entertainment Company Limited, PCCW also operates a domestic free TV service in Hong Kong.

Also wholly-owned by the Group, PCCW Solutions is a leading IT and business process outsourcing provider in Hong Kong, mainland China and Southeast Asia. In addition, PCCW holds a stake in Pacific Century Premium Developments Limited and other overseas investments.

To learn more about PCCW, please visit www.pccw.com[2].

References

  1. ^ www.viu.com (www.viu.com)
  2. ^ www.pccw.com (www.pccw.com)

Read more https://www.prnasia.com/story/archive/3638304_AE38304_0

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