DFI Retail Group Announces New Group Chief Digital & yuu Rewards Officer
The appointment takes effect on 17 September 2026
HONG KONG SAR – Media OutReach Newswire – 1 September 2026 – DFI Retail Group ("DFI" or the "Group"), a leading Asian retailer, today announced the appointment of Kshitij Mulay as Group Chief Digital & yuu Rewards Officer, effective 17 September 2026.
He succeeds Wee Lee Loh, who is returning to Singapore to be closer to his family after three years with the Group.
Kshitij Mulay
Kshitij joins DFI from Sephora Asia, where he has served as Chief Information Officer covering both digital and technology. He brings more than 25 years of international experience leading digital, technology and business transformation across some of the world's leading consumer and retail organisations, including Sephora and Procter & Gamble. Throughout his career, he has led large-scale transformation programmes spanning digital commerce, data and analytics, AI, customer experience, technology modernisation and organisational change.
Most recently, Kshitij led Sephora Asia's digital and technology agenda across a multi-country business, helping drive eCommerce growth, omnichannel innovation, AI-enabled customer experiences and cloud transformation. He is recognised for building high-performing teams and translating technology investments into meaningful business outcomes.
Kshitij will be based in Hong Kong and will report to Scott Price, Group Chief Executive, as a member of the Management Committee. He will assume responsibility for DFI's Digital, yuu, Retail Analytics and Retail Media portfolios, following a transition period with Wee Lee to ensure continuity.
Since joining DFI in 2023, Wee Lee has played an important role in advancing the Group's digital transformation journey, with the digital ecosystem expanding to serve millions of loyalty members, process over 100,000 daily eCommerce orders, and scale DFI's retail media and insights capabilities into a significant new growth avenue for the Group.
Scott Price, Group Chief Executive, DFI Retail Group, said, "I want to thank Wee Lee for his leadership and many contributions over the past three years, including his role in scaling our digital ecosystem and building new growth avenues in retail media. We wish him and his family every success. I'm confident that Kshitij's experience, leadership and passion for innovation will build on these strong foundations and help accelerate our customer, digital and data transformation journey across the Group."
The issuer is solely responsible for the content of this announcement.
DFI Retail Group
DFI Retail Group (the Group) is a leading Asian retailer driven by its purpose to 'Sustainably Serve Asia for Generations with Everyday Moments'. As at 30 June 2026, the Group and its associates operated 7,659 outlets and employed over 81,000 people across 12 markets.
The Group is committed to delivering quality, value and service to consumers across the region through trusted brands, strong local market positions, and a broad retail ecosystem supported by extensive store networks, digital capabilities and efficient supply chains.
DFI Retail Group and its associates operate a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings and restaurants.
Joint study shows emerging markets will generate 60% of new online spending over the next decade — most of it from consumers without a credit cardSINGAPORE – Media OutReach Newswire – 21 October 2...
Solcis extends open security guardrails such as NVIDIA OpenShell and Microsoft’s AGT with the controls compliance professionals need, in a platform built to be self-hosted.SINGAPORE – Media OutRea...
Play mats, playpen fences and bumper beds in one place — new members get 10% off their first Caraz purchase, with every item in the Taiwan store duty-free and delivered free to the doorTAIPEI, TAIW...
HONG KONG SAR – Media OutReach Newswire – 21 October 2026 – To mark the annual World Sight Day, international sight-saving organization Orbis, in partnership with the Hong Kong Ophthalmological So...
SINGAPORE – Media OutReach Newswire – 21 October 2026 – Discovery Channel's Beyond Engineering: Guardians of Flight premieres on Friday, October 23. This new documentary highlights Taiwan-...
Inspired by a personal rehabilitation experience, the initiative builds on a long-standing vision to connect rehabilitation with workplace exposure and potential employment opportunities for person...
MindFlex Education’s 7-year study of more than 100,000 home tuition arrangements shows what families actually pay, who they hire, and when they look for helpSINGAPORE – Media OutReach Newswire – 2...
HONG KONG SAR – Media OutReach Newswire – 21 October 2026 – China Telecom Global (CTG) and The Hong Kong University of Science and Technology (HKUST) have held the signing ceremony for the HKUST–C...
A heritage Hong Kong brand backs local youth sailing and healthy livingHONG KONG, CHINA – Media OutReach Newswire – 21 October 2026 – Lee Kum Kee Sauce ("Lee Kum Kee") sponsored the HKODA Open &am...
The annual flagship program builds on the success of its first two editions, bringing global experts together around an agenda shaped by the green transition's most urgent challenges and opportunit...
Research finds email filing, searching and rework consuming an estimated 58 minutes a day and potentially exposing organisations to millionsAustralian...
For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating enquiries and examine what happens after a custome...
In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...
The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...
