Business Daily Media

The Times


.

SingHaiyi unveils Sora with EdgeProp’s intelligent assistant, Buddy

SINGAPORE - Media OutReach Newswire - 19 June 2024 - SingHaiyi, in a first-of-its-kind, has teamed up with Edgeprop’s intelligent assistant, Buddy, to preview and launch Sora, the latest development in Jurong Lake District (JLD).

This marks the first time a developer has utilized AI in real estate to launch a development in Singapore, showcasing the expanding role of AI in modernizing established sectors.

Buddy reveals the location of swimming pools on Site Map upon enquiry
Buddy reveals the location of swimming pools on Site Map upon enquiry

Sora, a 440-unit residential development situated along Yuan Ching Road, will open for preview on 22 June. The project, priced from $1,850 psf, offers units starting just under $1 million for a 538 sq ft one-bedroom-plus-study unit.

The collaboration with EdgeProp Buddy allows interested buyers to ask a variety of questions about the Sora development, including information on facilities, unique selling points, floorplans, unit interiors, pricing, and availability. Users can also explore the site plan to locate amenities such as swimming pools and other facilities.

Buddy replies in multimedia formats, as seen here with a virtual tour of Sora showflat
Buddy replies in multimedia formats, as seen here with a virtual tour of Sora showflat

Additionally, EdgeProp Buddy provides a virtual tour of the showflat, enabling users to visualize different unit types without having to physically visit in person. Beyond Sora, users can access indicative valuations, compare market trends, identify promising projects, analyze profitable transactions, and gather comprehensive insights on other developments and areas across Singapore and Malaysia. Buddy is always available, 24/7, and can provide replies to sophisticated queries almost instantly.

Recognizing that purchasing or selling real estate can be a daunting process for most buyers, EdgeProp believes that Buddy can transform this experience. By allowing users to ask almost any real-estate queries from anywhere, and delivering the most pertinent and unbiased information, Buddy enables property seekers to confidently make high-stakes, million-dollar decisions.

Price trends of nearby developments, namely J’den and The Lakegarden Residences, visualized on Buddy
Price trends of nearby developments, namely J’den and The Lakegarden Residences, visualized on Buddy

“We are incredibly honored to collaborate with SingHaiyi in harnessing the power of Buddy for the Sora preview. This development encompasses one of the largest land parcels in the area, located in a sought-after and swiftly transforming neighborhood. The potential of AI to bridge information gaps, address complex queries, and enhance transparency within the real estate sector is immense. The expansion of intelligent assistance is set to be extraordinary in the years ahead, and EdgeProp is enthusiastic about leading this advancement in real estate and partnering with other developers to showcase their future developments,” said Bernard Tong, CEO of EdgeProp.

SingHaiyi is equally enthusiastic about this tech-driven initiative. "Utilizing AI technology through EdgeProp Buddy in our Sora development not only sets us apart as market leaders but also aligns with our strategic vision for growth. This effort underscores our dedication to embracing advanced technologies that drive efficiency, transparency, and consumer satisfaction. We are confident that this innovative approach will set a new standard in the industry, starting with our Sora development", says Michael Ng, Executive Director at SingHaiyi Holdings.

For more information and to explore the intelligent assistant and details about Sora, visit https://buddy.edgeprop.sg/sora

Hashtag: #EdgeProp #Sora #EdgePropBuddy #Singhaiyi #AI






The issuer is solely responsible for the content of this announcement.

EdgeProp Singapore

EdgeProp Singapore offers real estate news and analytics to homebuyers and investors. EdgeProp Singapore is also the property section of The Edge Singapore, a business and investment weekly publication established in Nov 2001.

News from Asia

Hao Yi Tou's Tang Plaza Outlet Marks One Year of Business Class Reflexology

SINGAPORE - Media OutReach Newswire - 14 September 2026 - Hao Yi Tou, a Singapore-based body massage and foot reflexology brand, marked one year of operations at its Tang Plaza outlet on Orchard ...

Award-Winning WRITERS AT WORK Refines Signature Writing Programme for 2027 to Develop Future-Ready Thinkers

The refined Primary Writing Programme strengthens WRITERS AT WORK's proprietary STORYBANKING® method to help students think independently, sustain focus and tackle increasingly complex questions wi...

Regent Hong Kong Celebrates Four Decades of Cantonese Culinary Excellence as Lai Ching Heen Preserves Its Legacy for Future Generations

SINGAPORE - Media OutReach Newswire - 14 September 2026 - Regent Hong Kong highlights the four-decade culinary legacy of Lai Ching Heen, where Executive Chef Lau Yiu Fai and Head Chef Cheng Man Sa...

Azbil to Showcase Building Automation Solutions as a Gold Sponsor at Data Centre World Asia 2026

SINGAPORE – Media OutReach Newswire – 14 September 2026 – Azbil Corporation (Tokyo Stock Exchange Code: 6845) announces that it will participate as a Gold Sponsor at Data Centre World Asia 2026 (h...

Citi Private Bank Convenes Asia's Leading Family Offices in Hong Kong to Explore the Next Decade of Wealth Creation

Flagship Asia Pacific Family Office Executive Forum brings together more than 150 family office leaders, investors and industry expertsHONG KONG SAR - Media OutReach Newswire - 14 September 2026 -...

Bangkok Hospital Group in Phuket Opens the Bangkok-Phuket Cancer Institute, Strengthening Comprehensive Cancer Care Network

PHUKET, THAILAND – Media OutReach Newswire – 14 September 2026 – Bangkok Hospital Group in Phuket has officially inaugurated the Bangkok-Phuket Cancer Institute, strengthened cancer care capabili...

XTransfer Debuts at Seamless Africa 2026

Reinforcing Commitment to Africa’s SME TradeJOHANNESBURG, SOUTH AFRICA - Media OutReach Newswire - 14 September 2026 - XTransfer, the world's leading B2B cross-border trade payment platform, rein...

TAIWAN CRAFTS & DESIGN Returns to the International Stage

PARIS, FRANCE – Media OutReach Newswire – 14 September 2026 – Curated by the National Taiwan Craft Research and Development Institute (NTCRI) under Taiwan's Ministry of Culture, TAIWAN CRAFTS &a...

From Europe to Hong Kong: Connecting Tech Talent to Greater Bay Area Opportunities

Hong Kong’s role as a springboard for global innovators to grasp Greater Bay Area opportunities. HONG KONG SAR – Media OutReach Newswire – 14 September 2026 — A Europe-wide I&T hackathon co-or...

Hang Lung Properties Inaugurates Amoy Footbridge, Strengthening Connectivity and Community Ties in Kowloon Bay

Reinforcing 50 Years of Commitment to District TransformationHONG KONG SAR – Media OutReach Newswire – 14 September 2026 – Hang Lung Properties Limited (SEHK Stock Code: 00101) (the "Company" or ...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...