Business Daily Media

The Times


.

SingHaiyi unveils Sora with EdgeProp’s intelligent assistant, Buddy

SINGAPORE - Media OutReach Newswire - 19 June 2024 - SingHaiyi, in a first-of-its-kind, has teamed up with Edgeprop’s intelligent assistant, Buddy, to preview and launch Sora, the latest development in Jurong Lake District (JLD).

This marks the first time a developer has utilized AI in real estate to launch a development in Singapore, showcasing the expanding role of AI in modernizing established sectors.

Buddy reveals the location of swimming pools on Site Map upon enquiry
Buddy reveals the location of swimming pools on Site Map upon enquiry

Sora, a 440-unit residential development situated along Yuan Ching Road, will open for preview on 22 June. The project, priced from $1,850 psf, offers units starting just under $1 million for a 538 sq ft one-bedroom-plus-study unit.

The collaboration with EdgeProp Buddy allows interested buyers to ask a variety of questions about the Sora development, including information on facilities, unique selling points, floorplans, unit interiors, pricing, and availability. Users can also explore the site plan to locate amenities such as swimming pools and other facilities.

Buddy replies in multimedia formats, as seen here with a virtual tour of Sora showflat
Buddy replies in multimedia formats, as seen here with a virtual tour of Sora showflat

Additionally, EdgeProp Buddy provides a virtual tour of the showflat, enabling users to visualize different unit types without having to physically visit in person. Beyond Sora, users can access indicative valuations, compare market trends, identify promising projects, analyze profitable transactions, and gather comprehensive insights on other developments and areas across Singapore and Malaysia. Buddy is always available, 24/7, and can provide replies to sophisticated queries almost instantly.

Recognizing that purchasing or selling real estate can be a daunting process for most buyers, EdgeProp believes that Buddy can transform this experience. By allowing users to ask almost any real-estate queries from anywhere, and delivering the most pertinent and unbiased information, Buddy enables property seekers to confidently make high-stakes, million-dollar decisions.

Price trends of nearby developments, namely J’den and The Lakegarden Residences, visualized on Buddy
Price trends of nearby developments, namely J’den and The Lakegarden Residences, visualized on Buddy

“We are incredibly honored to collaborate with SingHaiyi in harnessing the power of Buddy for the Sora preview. This development encompasses one of the largest land parcels in the area, located in a sought-after and swiftly transforming neighborhood. The potential of AI to bridge information gaps, address complex queries, and enhance transparency within the real estate sector is immense. The expansion of intelligent assistance is set to be extraordinary in the years ahead, and EdgeProp is enthusiastic about leading this advancement in real estate and partnering with other developers to showcase their future developments,” said Bernard Tong, CEO of EdgeProp.

SingHaiyi is equally enthusiastic about this tech-driven initiative. "Utilizing AI technology through EdgeProp Buddy in our Sora development not only sets us apart as market leaders but also aligns with our strategic vision for growth. This effort underscores our dedication to embracing advanced technologies that drive efficiency, transparency, and consumer satisfaction. We are confident that this innovative approach will set a new standard in the industry, starting with our Sora development", says Michael Ng, Executive Director at SingHaiyi Holdings.

For more information and to explore the intelligent assistant and details about Sora, visit https://buddy.edgeprop.sg/sora

Hashtag: #EdgeProp #Sora #EdgePropBuddy #Singhaiyi #AI






The issuer is solely responsible for the content of this announcement.

EdgeProp Singapore

EdgeProp Singapore offers real estate news and analytics to homebuyers and investors. EdgeProp Singapore is also the property section of The Edge Singapore, a business and investment weekly publication established in Nov 2001.

News from Asia

iCOMPASS Launches Evidence-Backed AML/KYC for Law Firms

New ULTRA KYC™ capability helps law firms move beyond document collection to evidence-linked customer due diligenceSINGAPORE - Media OutReach Newswire - 9 September 2026 - Amid continued scrutiny ...

Thailand’s SUBCON Expo Hits $705 Million in Parts Trade as Global Manufacturers Seek New Suppliers

BANGKOK, THAILAND - Media OutReach Newswire - 19 May 2026 - SUBCON Thailand — ASEAN's largest industrial sourcing expo — closed its 20th edition with an estimated USD 705.5 million in parts trade ...

Shama Steps Into Style: ONYX Hospitality Group and Greyhound Original Unveil New Uniform Collection

BANGKOK, THAILAND – Media OutReach Newswire – 9 September 2026 – ONYX Hospitality Group has teamed up with one of Thailand's most influential fashion names, Greyhound Original, to create a new uni...

InterContinental Penang Resort to open this December, marking the brand’s first resort in Malaysia

For today’s luxury traveller, a new coastal retreat where culture, cuisine and discovery unfold at the edge of the Andaman SeaPENANG, MALAYSIA – Media OutReach Newswire – 9 September 2026 – Inter...

ZTE Global Summit & User Congress 2026 Opens in Kuala Lumpur, Advancing from Connectivity to Digital Value Creation

The 15th ZTE Global Summit & User Congress officially opened in Kuala Lumpur, Malaysia, co-located for the first timewith the GSMA M360 ASEAN Ministerial leaders from Malaysia...

Shenzhen-Hong Kong-Guangzhou Innovation Cluster in China maintains global lead

HONG KONG SAR - Media OutReach Newswire - 9 September 2026 - The World Intellectual Property Organization (WIPO) released its Global Innovation Index (GII) 2026 on September 8, revealing that the ...

Maidesite Wins 2026 Hiiibrand Merit Award, Expanding Smart Ergonomic Standing Desk Portfolio Across Europe

MUNICH, GERMANY – Media OutReach Newswire – 9 September 2026 – Smart workspace brand Maidesite has officially been awarded a Merit Award at the 2026 Hiiibrand International Brand & Communicati...

East West Barbershop: Bringing Vietnamese Barbering to Europe Through Skill and Identity.

HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 9 September 2026 – In 2024, East West Barbershop (Dong Tay Barbershop) opened its first branch in Hungary, marking a milestone in its journey ...

Democracy News Alliance: For the sake of democracy, Europe must get its governance act together, urges new report

LOS ANGELES, US – Newsaktuell – 9 September 2026 – Although Europe's place among the world's democracies remains at the top of the heap, the latest research from governance experts warns that the c...

Bain Capital and Omnam Group announce the sale of the Lake Como Edition Hotel to Sansiri Capital

The transaction follows the landmark property’s March 2026 debut and marks the completion of the joint venture transformation of the Lake Como site into a five-star EDITION hotelBANGKOK, THAILAND –...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...