Business Daily Media

The Times


.

SingHaiyi unveils Sora with EdgeProp’s intelligent assistant, Buddy

SINGAPORE - Media OutReach Newswire - 19 June 2024 - SingHaiyi, in a first-of-its-kind, has teamed up with Edgeprop’s intelligent assistant, Buddy, to preview and launch Sora, the latest development in Jurong Lake District (JLD).

This marks the first time a developer has utilized AI in real estate to launch a development in Singapore, showcasing the expanding role of AI in modernizing established sectors.

Buddy reveals the location of swimming pools on Site Map upon enquiry
Buddy reveals the location of swimming pools on Site Map upon enquiry

Sora, a 440-unit residential development situated along Yuan Ching Road, will open for preview on 22 June. The project, priced from $1,850 psf, offers units starting just under $1 million for a 538 sq ft one-bedroom-plus-study unit.

The collaboration with EdgeProp Buddy allows interested buyers to ask a variety of questions about the Sora development, including information on facilities, unique selling points, floorplans, unit interiors, pricing, and availability. Users can also explore the site plan to locate amenities such as swimming pools and other facilities.

Buddy replies in multimedia formats, as seen here with a virtual tour of Sora showflat
Buddy replies in multimedia formats, as seen here with a virtual tour of Sora showflat

Additionally, EdgeProp Buddy provides a virtual tour of the showflat, enabling users to visualize different unit types without having to physically visit in person. Beyond Sora, users can access indicative valuations, compare market trends, identify promising projects, analyze profitable transactions, and gather comprehensive insights on other developments and areas across Singapore and Malaysia. Buddy is always available, 24/7, and can provide replies to sophisticated queries almost instantly.

Recognizing that purchasing or selling real estate can be a daunting process for most buyers, EdgeProp believes that Buddy can transform this experience. By allowing users to ask almost any real-estate queries from anywhere, and delivering the most pertinent and unbiased information, Buddy enables property seekers to confidently make high-stakes, million-dollar decisions.

Price trends of nearby developments, namely J’den and The Lakegarden Residences, visualized on Buddy
Price trends of nearby developments, namely J’den and The Lakegarden Residences, visualized on Buddy

“We are incredibly honored to collaborate with SingHaiyi in harnessing the power of Buddy for the Sora preview. This development encompasses one of the largest land parcels in the area, located in a sought-after and swiftly transforming neighborhood. The potential of AI to bridge information gaps, address complex queries, and enhance transparency within the real estate sector is immense. The expansion of intelligent assistance is set to be extraordinary in the years ahead, and EdgeProp is enthusiastic about leading this advancement in real estate and partnering with other developers to showcase their future developments,” said Bernard Tong, CEO of EdgeProp.

SingHaiyi is equally enthusiastic about this tech-driven initiative. "Utilizing AI technology through EdgeProp Buddy in our Sora development not only sets us apart as market leaders but also aligns with our strategic vision for growth. This effort underscores our dedication to embracing advanced technologies that drive efficiency, transparency, and consumer satisfaction. We are confident that this innovative approach will set a new standard in the industry, starting with our Sora development", says Michael Ng, Executive Director at SingHaiyi Holdings.

For more information and to explore the intelligent assistant and details about Sora, visit https://buddy.edgeprop.sg/sora

Hashtag: #EdgeProp #Sora #EdgePropBuddy #Singhaiyi #AI






The issuer is solely responsible for the content of this announcement.

EdgeProp Singapore

EdgeProp Singapore offers real estate news and analytics to homebuyers and investors. EdgeProp Singapore is also the property section of The Edge Singapore, a business and investment weekly publication established in Nov 2001.

News from Asia

MIHAS Knowledge Hub Expands into Year-Round Platform to Power Export Growth in Global Halal Markets

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 8 September 2026 – To accelerate the global competitiveness of Malaysian exporters, the MIHAS Knowledge Hub has evolved into a year-round trade i...

New Research Reveals How Asia's Wealthiest Families Give

Global research explores how newer wealth, continued business ownership, and family stewardship influence philanthropic practices among Asia's wealthiest families Roughly 94 percent of Asia...

iFAST Hong Kong and J.P. Morgan Asset Management Partner to Expand Discretionary Portfolio Solutions for Wealth Advisers

HONG KONG SAR – Media OutReach Newswire – 8 September 2026 – iFAST Financial (HK) Ltd ("iFAST Hong Kong"), a wholly-owned subsidiary of iFAST Corporation Ltd, today announced an expansion of its D...

HiDream.ai Launches HiDream-O1-Embodied, Extending Its Native Omni-Modal World Model Strategy into Physical Interaction

HiDream-O1-Embodied tops RoboColiseum’s Robustness leaderboard, highlighting the model’s ability to maintain stable performance under complex real-world conditionsBEIJING, CHINA - Media OutReach N...

Amber Beila's 'Within' Named Only Beauty Finalist in Hashtag Asia Awards Facebook Category

Marking a milestone for Singapore’s beauty industry, Amber Beila’s “Within” campaign has been named a Hashtag Asia Awards 2026 finalist in the Best Social Media Campaign: Facebook category. The rec...

Ping An Digital Bank Celebrates 6th Anniversary with Exclusive 3 Hong Kong and 3SUPREME Collaboration

Unveils Cross-Sector Rewards with Up to HK$2,600 Early Bird Savings on Designated HandsetHONG KONG SAR – Media OutReach Newswire – 8 September 2026 – Ping An Digital Bank (International) Limited (...

FEV Consulting recognized by Forbes and Statista as one of the world's best management consulting firms

AACHEN, GERMANY – Newsaktuell – 8 September 2026 – FEV Consulting has once again been recognized among the world's leading management consulting firms. The company has been included in the World's ...

The Jollibee Group Reports Record Q2 2026 Results, with Margin Recovery from Controlled Pricing and Record-High Quarterly Net Income Attributable to Equity Holders of the Parent Company

Strong international sales momentum, disciplined pricing, and margin recovery helped drive the Jollibee Group’s record-high quarterly earnings.Key Highlights: Record enterprise performanc...

MAYFEYR Launches MAYFEYR Mirror, Bringing Designer Fashion to Life

The AI-powered experience brings designer fashion to life, helping shoppers visualise complete looks before making a purchase.SINGAPORE – Media OutReach Newswire – 8 September 2026 - MAYFEYR, the ...

HOYA Lens Singapore Launches MiYOSMART iQTF, Advancing Myopia Control for Children

New-generation spectacle lens combines D.I.M.S. Technology with Triple Enhanced Design, with 9 out of 10 children showing no clinically relevant myopia progression* in the first 12 months of wearSI...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...