Business Daily Media

The Times

.

SingHaiyi unveils Sora with EdgeProp’s intelligent assistant, Buddy

SINGAPORE - Media OutReach Newswire - 19 June 2024 - SingHaiyi, in a first-of-its-kind, has teamed up with Edgeprop’s intelligent assistant, Buddy, to preview and launch Sora, the latest development in Jurong Lake District (JLD).

This marks the first time a developer has utilized AI in real estate to launch a development in Singapore, showcasing the expanding role of AI in modernizing established sectors.

Buddy reveals the location of swimming pools on Site Map upon enquiry
Buddy reveals the location of swimming pools on Site Map upon enquiry

Sora, a 440-unit residential development situated along Yuan Ching Road, will open for preview on 22 June. The project, priced from $1,850 psf, offers units starting just under $1 million for a 538 sq ft one-bedroom-plus-study unit.

The collaboration with EdgeProp Buddy allows interested buyers to ask a variety of questions about the Sora development, including information on facilities, unique selling points, floorplans, unit interiors, pricing, and availability. Users can also explore the site plan to locate amenities such as swimming pools and other facilities.

Buddy replies in multimedia formats, as seen here with a virtual tour of Sora showflat
Buddy replies in multimedia formats, as seen here with a virtual tour of Sora showflat

Additionally, EdgeProp Buddy provides a virtual tour of the showflat, enabling users to visualize different unit types without having to physically visit in person. Beyond Sora, users can access indicative valuations, compare market trends, identify promising projects, analyze profitable transactions, and gather comprehensive insights on other developments and areas across Singapore and Malaysia. Buddy is always available, 24/7, and can provide replies to sophisticated queries almost instantly.

Recognizing that purchasing or selling real estate can be a daunting process for most buyers, EdgeProp believes that Buddy can transform this experience. By allowing users to ask almost any real-estate queries from anywhere, and delivering the most pertinent and unbiased information, Buddy enables property seekers to confidently make high-stakes, million-dollar decisions.

Price trends of nearby developments, namely J’den and The Lakegarden Residences, visualized on Buddy
Price trends of nearby developments, namely J’den and The Lakegarden Residences, visualized on Buddy

“We are incredibly honored to collaborate with SingHaiyi in harnessing the power of Buddy for the Sora preview. This development encompasses one of the largest land parcels in the area, located in a sought-after and swiftly transforming neighborhood. The potential of AI to bridge information gaps, address complex queries, and enhance transparency within the real estate sector is immense. The expansion of intelligent assistance is set to be extraordinary in the years ahead, and EdgeProp is enthusiastic about leading this advancement in real estate and partnering with other developers to showcase their future developments,” said Bernard Tong, CEO of EdgeProp.

SingHaiyi is equally enthusiastic about this tech-driven initiative. "Utilizing AI technology through EdgeProp Buddy in our Sora development not only sets us apart as market leaders but also aligns with our strategic vision for growth. This effort underscores our dedication to embracing advanced technologies that drive efficiency, transparency, and consumer satisfaction. We are confident that this innovative approach will set a new standard in the industry, starting with our Sora development", says Michael Ng, Executive Director at SingHaiyi Holdings.

For more information and to explore the intelligent assistant and details about Sora, visit https://buddy.edgeprop.sg/sora

Hashtag: #EdgeProp #Sora #EdgePropBuddy #Singhaiyi #AI






The issuer is solely responsible for the content of this announcement.

EdgeProp Singapore

EdgeProp Singapore offers real estate news and analytics to homebuyers and investors. EdgeProp Singapore is also the property section of The Edge Singapore, a business and investment weekly publication established in Nov 2001.

News from Asia

Smart Design Global 2026 Awards Presentation Ceremony Proudly Unveils 52 Original Award-Winning Designs International Tour Highlights Hong Kong’s Creative Design Power

Set to Appear at Bangkok Mega Show and Paris Maison&ObjetHONG KONG SAR - Media OutReach Newswire - 9 June 2026 - The Smart Design Global 2026 (SDG), an annual flagship event of Hong Kong's des...

GIA Acquires 30% Shareholding in Diamond Provenance Blockchain Platform Tracr

Investment by leading industry institute supports Tracr’s evolution to becoming an independent, industry-wide platform for natural diamond provenanceLAS VEGAS, US - Media OutReach Newswire - 9 Jun...

LUMOS Launches S$149 EVOKE Digital Camera

An affordable, compact camera for everyday photography, with 64MP photos, 4K video, built-in filters and a soft, natural image style.SINGAPORE - Media OutReach Newswire - 9 June 2026 - LUMOS, the...

Washington Blueberries Strengthens Market Confidence in Thailand and Indonesia

BANGKOK, THAILAND - Media OutReach Newswire - 9 June 2026 - The Washington Blueberry Commission has solidified its market presence in Southeast Asia through the successful completion of trade semi...

"Sanya Is Full of Surprises!" International Tour Operators Praise Sanya’s Diverse Charm

SANYA, CHINA - Media OutReach Newswire - 9 June 2026 - As the morning sun bathed Sanya Bay in golden light, a group of international tour operators began their exploration of the city...

DFI Retail Group and The Mills Fabrica Name Number 8 Bio as the Winner of DFI Sustainability Innovation Challenge

The competition drew over 40 global submissions to decarbonise beef and dairy supply chains, with winning solution set to scale across one of Asia’s leading retail networks HONG KONG SAR- Medi...

Experience Singapore’s Living Heritage at Chinatown Singapore’s Happy Dragon Boat Festival and June Holiday Family Activities

SINGAPORE - Media OutReach Newswire - 9 June 2026 - International visitors travelling to Singapore this June are invited to experience the vibrant traditions, culture and festive atmosphere of Chi...

Cheras Community Health Campaign Targets Lifesaving CPR Skills Amid Rising Heart Health Concerns

Two-day public health initiative aims to train 1,200 Malaysians in CPR and AED skills while promoting preventive healthcare and wellnessKUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 9 June 20...

Rhenus Group Sustainability Report 2025 highlights shift from groundwork to global performance

Centralised sustainability framework, SBTi commitment and EcoVadis Platinum status mark 2025 as a milestone for Rhenus Group Operational progress includes safety imp...

DHL expands Asia Pacific data center logistics capabilities to support growing regional demand

DHL Supply Chain adds more than 160,000 sqm of dedicated warehousing capacity in Asia Pacific to meet rising demand for data centers Enhanced capabilities include upskilling workf...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...

GEO and the AI search shift reshaping Australian and New Zealand business visibility

For years, one of the biggest digital marketing questions for businesses was ‘how do we get onto page one of Google?’ That question still matters, ...

Why self-service is reshaping fleet management for modern businesses

Fleet management today is constrained by fragmented systems and heavy administrative demands. A lot of the work still relies on booking vehicles and...