Business Daily Media

The Times


.

SingHaiyi unveils Sora with EdgeProp’s intelligent assistant, Buddy

SINGAPORE - Media OutReach Newswire - 19 June 2024 - SingHaiyi, in a first-of-its-kind, has teamed up with Edgeprop’s intelligent assistant, Buddy, to preview and launch Sora, the latest development in Jurong Lake District (JLD).

This marks the first time a developer has utilized AI in real estate to launch a development in Singapore, showcasing the expanding role of AI in modernizing established sectors.

Buddy reveals the location of swimming pools on Site Map upon enquiry
Buddy reveals the location of swimming pools on Site Map upon enquiry

Sora, a 440-unit residential development situated along Yuan Ching Road, will open for preview on 22 June. The project, priced from $1,850 psf, offers units starting just under $1 million for a 538 sq ft one-bedroom-plus-study unit.

The collaboration with EdgeProp Buddy allows interested buyers to ask a variety of questions about the Sora development, including information on facilities, unique selling points, floorplans, unit interiors, pricing, and availability. Users can also explore the site plan to locate amenities such as swimming pools and other facilities.

Buddy replies in multimedia formats, as seen here with a virtual tour of Sora showflat
Buddy replies in multimedia formats, as seen here with a virtual tour of Sora showflat

Additionally, EdgeProp Buddy provides a virtual tour of the showflat, enabling users to visualize different unit types without having to physically visit in person. Beyond Sora, users can access indicative valuations, compare market trends, identify promising projects, analyze profitable transactions, and gather comprehensive insights on other developments and areas across Singapore and Malaysia. Buddy is always available, 24/7, and can provide replies to sophisticated queries almost instantly.

Recognizing that purchasing or selling real estate can be a daunting process for most buyers, EdgeProp believes that Buddy can transform this experience. By allowing users to ask almost any real-estate queries from anywhere, and delivering the most pertinent and unbiased information, Buddy enables property seekers to confidently make high-stakes, million-dollar decisions.

Price trends of nearby developments, namely J’den and The Lakegarden Residences, visualized on Buddy
Price trends of nearby developments, namely J’den and The Lakegarden Residences, visualized on Buddy

“We are incredibly honored to collaborate with SingHaiyi in harnessing the power of Buddy for the Sora preview. This development encompasses one of the largest land parcels in the area, located in a sought-after and swiftly transforming neighborhood. The potential of AI to bridge information gaps, address complex queries, and enhance transparency within the real estate sector is immense. The expansion of intelligent assistance is set to be extraordinary in the years ahead, and EdgeProp is enthusiastic about leading this advancement in real estate and partnering with other developers to showcase their future developments,” said Bernard Tong, CEO of EdgeProp.

SingHaiyi is equally enthusiastic about this tech-driven initiative. "Utilizing AI technology through EdgeProp Buddy in our Sora development not only sets us apart as market leaders but also aligns with our strategic vision for growth. This effort underscores our dedication to embracing advanced technologies that drive efficiency, transparency, and consumer satisfaction. We are confident that this innovative approach will set a new standard in the industry, starting with our Sora development", says Michael Ng, Executive Director at SingHaiyi Holdings.

For more information and to explore the intelligent assistant and details about Sora, visit https://buddy.edgeprop.sg/sora

Hashtag: #EdgeProp #Sora #EdgePropBuddy #Singhaiyi #AI






The issuer is solely responsible for the content of this announcement.

EdgeProp Singapore

EdgeProp Singapore offers real estate news and analytics to homebuyers and investors. EdgeProp Singapore is also the property section of The Edge Singapore, a business and investment weekly publication established in Nov 2001.

News from Asia

Hotel in Bugis Singapore: Where to Stay for Culture, Dining and Heritage

SINGAPORE - Media OutReach Newswire - 8 July 2026 - For travellers searching for a luxury hotel in Bugis Singapore, Frasers House, a Luxury Collection Hotel, Singapore offers a refined base for c...

Cantonese Restaurant Singapore: Refined Fine Dining at Man Fu Yuan

SINGAPORE - Media OutReach Newswire - 8 July 2026 - For diners searching for a refined Cantonese restaurant in Singapore, Man Fu Yuan offers an elegant destination for Cantonese fine dining, premi...

Brigadier General Mikee Romero Honored As Outstanding Leader in Asia

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 8 July 2026 - Philippine Air Force Reserve Brigadier General Michael "Mikee" L. Romero, who heads Mikro-Tech Capital Inc., has been recognized as...

Hong Kong SMEs Face "Triple Squeeze" from Rising Costs, Weak Demand and Interest Rates Fluctuations, Dah Sing Bank Survey

Consumption Outflow Continues to Weigh on Revenues As Local Business Environment Enters Adjustment PhaseHONG KONG SAR - Media OutReach Newswire - 8 July 2026 - Dah Sing Bank, Limited ("Dah Sing Ba...

Argent Plastic Surgery Relocates to Larger Clinic in Mount Alvernia

On its third anniversary, Argent Plastic Surgery has moved into a larger, purpose-built clinic dedicated to the comfort of its patients, with particular care for its youngest.SINGAPORE - Media Out...

Singaporeans don’t cancel brands – they silently leave them, Ogilvy’s inaugural 2026 APAC Believability Index reveals

92% of Singapore consumers silently disengage when brand believability is lost Only 5.9%% would post about a negative brand experience on social media Singapore emerges ...

Aurora Mobile's EngageLab Showcases AI-First Omnichannel Customer Engagement Solutions at The MarTech Summit Hong Kong

HONG KONG SAR - Media OutReach Newswire - 8 July 2026 - Aurora Mobile Limited (NASDAQ: JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and ma...

Thailand Approves $1.99 Billion in New Investment, Led by AI and Advanced Electronics

BANGKOK, THAILAND - Media OutReach Newswire - 8 July 2026 - Thailand has approved nine major investment projects worth a combined USD 1.99 billion (66.3 billion baht) in high-value sectors, includ...

Genetic Study Reveals Multiple Introductions and Human-Mediated Spread of Invasive Blackchin Tilapia in Thailand

BANGKOK, THAILAND - Media OutReach Newswire - 8 July 2026 - Researchers from Aquatic Resources Research Institute (ARRI), Faculty of Science, Chulalongkorn University have recently uncovered new g...

CUKTECH Hosts Its First "Charge & Connect" Event, Officially Strengthening Its Presence In Vietnam’s Technology Market

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 8 July 2026 - Technology brand CUKTECH successfully hosted its first "Charge & Connect" event at The VIBES Events & Dining, officia...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...