Business Daily Media

Men's Weekly

.

SingHaiyi unveils Sora with EdgeProp’s intelligent assistant, Buddy

SINGAPORE - Media OutReach Newswire - 19 June 2024 - SingHaiyi, in a first-of-its-kind, has teamed up with Edgeprop’s intelligent assistant, Buddy, to preview and launch Sora, the latest development in Jurong Lake District (JLD).

This marks the first time a developer has utilized AI in real estate to launch a development in Singapore, showcasing the expanding role of AI in modernizing established sectors.

Buddy reveals the location of swimming pools on Site Map upon enquiry
Buddy reveals the location of swimming pools on Site Map upon enquiry

Sora, a 440-unit residential development situated along Yuan Ching Road, will open for preview on 22 June. The project, priced from $1,850 psf, offers units starting just under $1 million for a 538 sq ft one-bedroom-plus-study unit.

The collaboration with EdgeProp Buddy allows interested buyers to ask a variety of questions about the Sora development, including information on facilities, unique selling points, floorplans, unit interiors, pricing, and availability. Users can also explore the site plan to locate amenities such as swimming pools and other facilities.

Buddy replies in multimedia formats, as seen here with a virtual tour of Sora showflat
Buddy replies in multimedia formats, as seen here with a virtual tour of Sora showflat

Additionally, EdgeProp Buddy provides a virtual tour of the showflat, enabling users to visualize different unit types without having to physically visit in person. Beyond Sora, users can access indicative valuations, compare market trends, identify promising projects, analyze profitable transactions, and gather comprehensive insights on other developments and areas across Singapore and Malaysia. Buddy is always available, 24/7, and can provide replies to sophisticated queries almost instantly.

Recognizing that purchasing or selling real estate can be a daunting process for most buyers, EdgeProp believes that Buddy can transform this experience. By allowing users to ask almost any real-estate queries from anywhere, and delivering the most pertinent and unbiased information, Buddy enables property seekers to confidently make high-stakes, million-dollar decisions.

Price trends of nearby developments, namely J’den and The Lakegarden Residences, visualized on Buddy
Price trends of nearby developments, namely J’den and The Lakegarden Residences, visualized on Buddy

“We are incredibly honored to collaborate with SingHaiyi in harnessing the power of Buddy for the Sora preview. This development encompasses one of the largest land parcels in the area, located in a sought-after and swiftly transforming neighborhood. The potential of AI to bridge information gaps, address complex queries, and enhance transparency within the real estate sector is immense. The expansion of intelligent assistance is set to be extraordinary in the years ahead, and EdgeProp is enthusiastic about leading this advancement in real estate and partnering with other developers to showcase their future developments,” said Bernard Tong, CEO of EdgeProp.

SingHaiyi is equally enthusiastic about this tech-driven initiative. "Utilizing AI technology through EdgeProp Buddy in our Sora development not only sets us apart as market leaders but also aligns with our strategic vision for growth. This effort underscores our dedication to embracing advanced technologies that drive efficiency, transparency, and consumer satisfaction. We are confident that this innovative approach will set a new standard in the industry, starting with our Sora development", says Michael Ng, Executive Director at SingHaiyi Holdings.

For more information and to explore the intelligent assistant and details about Sora, visit https://buddy.edgeprop.sg/sora

Hashtag: #EdgeProp #Sora #EdgePropBuddy #Singhaiyi #AI






The issuer is solely responsible for the content of this announcement.

EdgeProp Singapore

EdgeProp Singapore offers real estate news and analytics to homebuyers and investors. EdgeProp Singapore is also the property section of The Edge Singapore, a business and investment weekly publication established in Nov 2001.

News from Asia

Pharm-D Health Science’s ELDON formalises brand ambassador partnership with Malaysian media personalities Chan Fong and Henley Hii as Brand earns Malaysia Book of Records recognition

MoU signing and Malaysia Book of Records recognition underscore sustained consumer trust for ELDON, at a time when Malaysians are paying closer attention to sleep, stress and lifestyle balance KUA...

1win and MMA Legend Jon Jones Fulfill Over 100 Wishes in Global Holiday Initiative

WILLEMSTAD, CURAÇAO - Media OutReach Newswire - 6 January 2026 - 1win Charity, together with MMA legend Jon Jones, has successfully concluded its global campaign 1wish Season – a holiday initiati...

Allianz Risk Barometer 2026: Cyber remains top business risk but AI fastest riser at #2 in Asia Pacific

Cyber, especially ransomware attacks, ranks as the #1 risk for companies of all sizes (36% of responses) Artificial Intelligence is the biggest riser and jumps from #...

Shape the Era, Pioneer the Times — Ge Jun 2026 New Year Eve’s Talk Opens in Guangzhou, Offering Forward-Looking Perspectives for Entrepreneurs

HONG KONG SAR - Media OutReach Newswire - 14 January 2026 - Initiated by Ge Jun, Chairman and CEO of TOJOY Enterprise Services, Shape the Era, Pioneer the Times — Ge Jun 2026 New Year Eve's Talk ...

Dusit records all-time high hotel signings in 2025, positions for a strong year of openings in 2026

Landmark deals across India, Japan, the Maldives, the Middle East, and Southeast Asia underscore strong developer confidence and the enduring appeal of Dusit’s diversified brand portfolio. BANGKOK...

Kryston Catering Launches Year of the Golden Horse Collection for Seamless Reunion Celebrations

From intimate family dinners to grand corporate feasts, Kryston's Chinese New Year menus bring abundance and prosperity to every table. Let the spirit of reunion take centre stage while hosts embra...

Flyer King Repositions Its Brand for 2026, Launches New Slogan

“The First Choice for Brand Event Planning” to Lead Integrated Service Upgrade** HONG KONG SAR - Media OutReach Newswire - 14 January 2026 - Founded in 2013 with a focus on street promotions and f...

Xtep Expands Overseas: Deep Restructuring of Malaysian Channels Marks Entry into Intensive Global Strategy Phase

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 14 January 2026 - Running shoes brand Xtep has announced that it will form a joint venture with Bonia, a distributor with over 50 years of market...

Bolton opens its first "Bolton Food Research & Innovation Center" to advance innovation and science towards a more sustainable seafood industry

SINGAPORE - Media OutReach Newswire - 14 January 2026 - Bolton, with its Food Business Unit, has inaugurated today its first Research & Innovation Center, marking a major milestone in its long...

SL Aesthetic Group Celebrates 22 Years of Growth and Innovation Across Singapore and Southeast Asia

SINGAPORE - Media OutReach Newswire - 12 January 2026 - SL Aesthetic Group celebrates its 22nd anniversary, marking its growth from a single clinic into a multi-brand medical aesthetics and health...

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Australian retailers are turning to artificial intelligence to simplify and automate returns and exchanges, while strengthening loyalty programs a...

Stop reading from the script: Why authenticity is the customer success secret weapon

I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Richard Valente, VP of Customer Experience Strategy at TP in Australia, explores how IT-BPM outsourcing is revolutionising the travel sector throu...

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

Online shoppers with HealthPost’s Flora & Fauna have made 11,000 contributions towards climate and biodiversity projects when ordering parcel ...

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

Aussie SMEs warn RBA not to ignore global trends, with the current sledgehammer approach threatening business viability and increasing inflation ...

Thryv Australia named Employer of Choice for third consecutive year at Australian Business Awards

Thryv® (NASDAQ: THRY), Australia’s provider of the leading small business marketing and sales software platform, has been awarded the Employer of ...