Business Daily Media

The Times


.

Cathay’s 1 Ticket, 1 Tree initiative achieves new milestone

30,000 mangrove trees planted in Southeast Asia since 2021

SINGAPORE - Media OutReach Newswire - 22 April 2024 - Cathay has reached a milestone in its 1 Ticket, 1 Tree journey, with the planting of 30,000 mangrove trees in Southeast Asia since the initiative was launched in 2021.

This includes 7,500 mangrove trees that Cathay and its partners have committed to plant in 2024, from tickets sold in Southeast Asia from a five-day campaign period in July 2023.

Caption

Now in its fourth year, 1 Ticket, 1 Tree is a Southeast Asia initiative by Cathay that underscores its commitment to support local communities, restore local habitats and drive climate resilience. It involves Cathay planting a tree in the region for every ticket purchased from Singapore, the Philippines, Thailand, Indonesia, Malaysia, Vietnam and Cambodia during a specified campaign period. To kickstart 1 Ticket, 1 Tree this year, 4,000 trees were planted in Thailand's Bangpu Nature Education Centre in Samut Prakan on 23 March 2024. The remaining trees will be progressively planted in mangrove forests across Southeast Asia in the coming months.

Cathay continues to work with local environment and community partners to restore mangrove forests in the region. In Thailand for instance, half of the 4,000 trees were contributed by KTC (Krungthai Card), who joined Cathay's efforts in Thailand for the first time this year. Since 2021, Cathay has worked with 13 local partners across the region to plant trees and ensure they grow and thrive.

Cathay Regional General Manager for Southeast Asia Dominic Perret said: "Cathay's 1 Ticket, 1 Tree in Southeast Asia reinforces our aspiration to be at the forefront of sustainability leadership and to advocate for collaborative actions to go Greener Together. Giving back to the communities we serve is an important part of this endeavour, as we collaborate with our customers and business partners to protect the coastal ecosystems that many local communities in the region depend on for food, protection and income. We are extremely encouraged by the positive response we've received from other like-minded partners who have since joined us in this effort, or simply helped spread the word."

1 Ticket, 1 Tree will be rolled out in Southeast Asia again this year, where Cathay invites customers to contribute to the mangrove forests when they fly, simply by booking a ticket with Cathay.

For more information on 1 Ticket, 1 Tree, please follow Cathay's Facebook page or visit:
Singapore | Malaysia | Indonesia | Philippines | Cambodia | Thailand | Vietnam

Greener Together: Cathay's commitment to sustainability leadership
As one of the first airlines in Asia to set a target of 10% Sustainable Aviation Fuel (SAF) for its total fuel consumption by 2030, Cathay fully recognises the challenges in transitioning to more sustainable energy in aviation. To address this, Cathay embraces a collaborative ethos, Greener Together, urging all stakeholders to unite in this important pursuit. Beyond SAF, we have also made important strides towards our 2050 carbon neutrality goal in other aspects of decarbonisation.

Full details of Cathay's performance and commitments in sustainable development are available in its 2023 Sustainability Report, available here. Key highlights include committing to near-term climate improvements, accelerating the use of SAF, and moving towards more sustainable use of resources.

Hashtag: #CathayPacific

The issuer is solely responsible for the content of this announcement.

News from Asia

Swiss-Belhotel International Expands Bali Portfolio with the Soft Opening of The 5-Star Ashva Swiss-Belresort Ubud Bali

JAKARTA, INDONESIA - Media OutReach Newswire - 28 July 2026 - Swiss-Belhotel International continues to reinforce its strategic growth within Indonesia's premium hospitality market with the soft ...

Nota Sign Integrates with Hong Kong’s iAM Smart, Enabling One-Stop Account Opening, Employee Onboarding and Contract Signing for Businesses and Residents

HONG KONG SAR - Media OutReach Newswire - 28 July 2026 - Nota Sign, the global e-signature platform of Fadada (Shenzhen Fadada Internet Technology Company Limited), has officially integrated with ...

Jewel Cafe Expands in Singapore with New Dunearn Village Location Amid Gold Price Surge

Newly opened Dunearn Village store offers free appraisals of gold, jewelry, luxury watches, and branded goods SINGAPORE - Media OutReach Newswire - 28 July 2026 - As gold prices continue to ho...

MSIG Hong Kong’s 2025 Claims Report Reveals Growth in Claims Settlement Ratio for Fifth Consecutive Year and Spotlights Award-Winning Travel Insurance Offerings

Launched market-first Door-to-Door Luggage Repair Service for Travel Insurance customersHONG KONG SAR - Media OutReach Newswire - 28 July 2026 - MSIG Insurance (Hong Kong) Limited ("MSIG") today...

Arrow Electronics Signs MoUs to Help Advance Technology Innovation in Thailand’s Electronics Industry

Collaborations with the Thai IoT Association and the Thai Embedded Systems Association support IoT, embedded systems, and industrial innovation in ThailandBANGKOK, THAILAND - Media OutReach Newswi...

The MIHAS Awards 2026, Honouring Halal Excellence, Innovation and Sustainability!

MATRADE Calls For EntriesKUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 28 July 2026 - The prestigious MIHAS Awards 2026 is back! Exhibitors compete for one of the halal industry's most presti...

HKT unveils self-developed AI platform HKT.AI  One-stop hub for global AI resources, advancing "AI for All" in Hong Kong

HONG KONG SAR - Media OutReach Newswire - 28 July 2026 - HKT announces the launch of HKT.AI, a one-stop, integrated AI platform that enables businesses and individual customers to access a broad s...

2026 Sichuan Ganzi Mountain Culture & Tourism Festival Takes Place in Daofu County

DAOFU, CHINA - Media OutReach Newswire - 28 July 2026 - On July 24, the 2026 Sichuan Ganzi Mountain Culture & Tourism Festival opened at Yuke Grassland in Daofu County, Ganzi Tibetan Autonomou...

800,000 More Daily Journeys: Copenhagen's Next Mobility Challenge

COPENHAGEN, DENMARK - Media OutReach Newswire - 28 July 2026 - There is something remarkable about Copenhagen.Stand in the city centre during rush hour and you will still hear bicycle bells, conve...

Centriq PR Champions Purposeful Communication Through Social Impact Initiative

We.R.Wira Season 4 Equips Youth with Industry Ready Skills Aligned with UN SDGsSELANGOR, MALAYSIA - Media OutReach Newswire - 28 July 2026 - Centriq PR, independent Malaysian public relations cons...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...