Business Daily Media

The Times


.

Cathay’s 1 Ticket, 1 Tree initiative achieves new milestone

30,000 mangrove trees planted in Southeast Asia since 2021

SINGAPORE - Media OutReach Newswire - 22 April 2024 - Cathay has reached a milestone in its 1 Ticket, 1 Tree journey, with the planting of 30,000 mangrove trees in Southeast Asia since the initiative was launched in 2021.

This includes 7,500 mangrove trees that Cathay and its partners have committed to plant in 2024, from tickets sold in Southeast Asia from a five-day campaign period in July 2023.

Caption

Now in its fourth year, 1 Ticket, 1 Tree is a Southeast Asia initiative by Cathay that underscores its commitment to support local communities, restore local habitats and drive climate resilience. It involves Cathay planting a tree in the region for every ticket purchased from Singapore, the Philippines, Thailand, Indonesia, Malaysia, Vietnam and Cambodia during a specified campaign period. To kickstart 1 Ticket, 1 Tree this year, 4,000 trees were planted in Thailand's Bangpu Nature Education Centre in Samut Prakan on 23 March 2024. The remaining trees will be progressively planted in mangrove forests across Southeast Asia in the coming months.

Cathay continues to work with local environment and community partners to restore mangrove forests in the region. In Thailand for instance, half of the 4,000 trees were contributed by KTC (Krungthai Card), who joined Cathay's efforts in Thailand for the first time this year. Since 2021, Cathay has worked with 13 local partners across the region to plant trees and ensure they grow and thrive.

Cathay Regional General Manager for Southeast Asia Dominic Perret said: "Cathay's 1 Ticket, 1 Tree in Southeast Asia reinforces our aspiration to be at the forefront of sustainability leadership and to advocate for collaborative actions to go Greener Together. Giving back to the communities we serve is an important part of this endeavour, as we collaborate with our customers and business partners to protect the coastal ecosystems that many local communities in the region depend on for food, protection and income. We are extremely encouraged by the positive response we've received from other like-minded partners who have since joined us in this effort, or simply helped spread the word."

1 Ticket, 1 Tree will be rolled out in Southeast Asia again this year, where Cathay invites customers to contribute to the mangrove forests when they fly, simply by booking a ticket with Cathay.

For more information on 1 Ticket, 1 Tree, please follow Cathay's Facebook page or visit:
Singapore | Malaysia | Indonesia | Philippines | Cambodia | Thailand | Vietnam

Greener Together: Cathay's commitment to sustainability leadership
As one of the first airlines in Asia to set a target of 10% Sustainable Aviation Fuel (SAF) for its total fuel consumption by 2030, Cathay fully recognises the challenges in transitioning to more sustainable energy in aviation. To address this, Cathay embraces a collaborative ethos, Greener Together, urging all stakeholders to unite in this important pursuit. Beyond SAF, we have also made important strides towards our 2050 carbon neutrality goal in other aspects of decarbonisation.

Full details of Cathay's performance and commitments in sustainable development are available in its 2023 Sustainability Report, available here. Key highlights include committing to near-term climate improvements, accelerating the use of SAF, and moving towards more sustainable use of resources.

Hashtag: #CathayPacific

The issuer is solely responsible for the content of this announcement.

News from Asia

Andrea Bocelli Celebrates 30 Years Anniversary Tour of Romanza with Two Spectacular Concerts in Indonesia

Two Wonders, One Voice Borobudur Temple, Magelang – October 31, 2026 Jakarta International Expo Kemayoran, Jakarta - November 3, 2026 JAKARTA, INDONESIA – Media OutReach ...

Wel-Bloom to Showcase Functional Jelly Innovations at Vitafoods Asia 2026

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 20 August 2026 - Wel-Bloom Bio-Tech Corporation will present functional jelly concepts at Vitafoods Asia 2026 in Bangkok, highlighting jelly's ve...

Allianz Trade in Asia Pacific appoints China CEO

HONG KONG SAR - Media OutReach Newswire - 20 August 2026 - Allianz Trade in Asia Pacific is pleased to announce Scott Munafò has been appointed China CEO with effect from 1 September 2026...

Mudah.my Brings Cars to Carousell Malaysia, Giving Dealers a New Way to Reach Millions More Buyers

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 20 August 2026 - Mudah.my today announced that its car inventory is now available on Carousell Malaysia, giving used-car dealers access to a new ...

DP World Accelerates Contract Logistics Expansion Across Southeast Asia with New Warehouse in Malaysia

New facility investment in Johor further expands our end-to-end supply chain capabilities across South Malaysia. Our wider warehousing footprint continues to rapidly grow across S...

METiS TechBio Officially Moves into Nexxus Building

Trivium Accelerates Asset Enhancement to Inject Innovative Momentum into Traditional Grade-A LandmarkHONG KONG SAR – Media OutReach Newswire – 20 August 2026 – As leasing activity in Hong Kong's c...

Tesson Holdings Limited Launches "Tesson Smart Energy" Strategy to Accelerate Industrial Deployment of New Energy Ecosystem in Mainland China and Hong Kong

HONG KONG SAR – Media OutReach Newswire – 20 August 2026 – Tesson Holdings Limited (Stock Code: 01201.HK) recently hosted the "Tesson Smart Energy: Recharged & Ready" 2026 Brand Evolution &...

Three Kingdoms: Throne War Opens Pre-Registration Across Six Southeast Asian Markets Featuring Mark Lee as the Witty Alliance Lord

SINGAPORE – Media OutReach Newswire – 20 August 2026 – Three Kingdoms: Throne War, a brand-new Three Kingdoms strategy mobile game developed by BBGame and published by Wayelite Entertainment Tech ...

ZJLD Group Announces FY2026 Interim Results

Navigating Market Cycles with Operational Resilience, Core Business Stabilizes and Rebounds, Marking a Strategic Turnaround and New Growth PhaseHONG KONG SAR - Media OutReach Newswire - 20 August ...

"Cheers from the Origin" Kicks Off as Carlsberg Asia Expands Ties with RedNote

Starring Shawn Dou, the campaign advances digital premiumisation across key Asia markets, accelerating online-to-offline conversionJoin Carlsberg Asia and Shawn on the journey to "Cheers from the O...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...