Business Daily Media

The Times

.

Cathay’s 1 Ticket, 1 Tree initiative achieves new milestone

30,000 mangrove trees planted in Southeast Asia since 2021

SINGAPORE - Media OutReach Newswire - 22 April 2024 - Cathay has reached a milestone in its 1 Ticket, 1 Tree journey, with the planting of 30,000 mangrove trees in Southeast Asia since the initiative was launched in 2021.

This includes 7,500 mangrove trees that Cathay and its partners have committed to plant in 2024, from tickets sold in Southeast Asia from a five-day campaign period in July 2023.

Caption

Now in its fourth year, 1 Ticket, 1 Tree is a Southeast Asia initiative by Cathay that underscores its commitment to support local communities, restore local habitats and drive climate resilience. It involves Cathay planting a tree in the region for every ticket purchased from Singapore, the Philippines, Thailand, Indonesia, Malaysia, Vietnam and Cambodia during a specified campaign period. To kickstart 1 Ticket, 1 Tree this year, 4,000 trees were planted in Thailand's Bangpu Nature Education Centre in Samut Prakan on 23 March 2024. The remaining trees will be progressively planted in mangrove forests across Southeast Asia in the coming months.

Cathay continues to work with local environment and community partners to restore mangrove forests in the region. In Thailand for instance, half of the 4,000 trees were contributed by KTC (Krungthai Card), who joined Cathay's efforts in Thailand for the first time this year. Since 2021, Cathay has worked with 13 local partners across the region to plant trees and ensure they grow and thrive.

Cathay Regional General Manager for Southeast Asia Dominic Perret said: "Cathay's 1 Ticket, 1 Tree in Southeast Asia reinforces our aspiration to be at the forefront of sustainability leadership and to advocate for collaborative actions to go Greener Together. Giving back to the communities we serve is an important part of this endeavour, as we collaborate with our customers and business partners to protect the coastal ecosystems that many local communities in the region depend on for food, protection and income. We are extremely encouraged by the positive response we've received from other like-minded partners who have since joined us in this effort, or simply helped spread the word."

1 Ticket, 1 Tree will be rolled out in Southeast Asia again this year, where Cathay invites customers to contribute to the mangrove forests when they fly, simply by booking a ticket with Cathay.

For more information on 1 Ticket, 1 Tree, please follow Cathay's Facebook page or visit:
Singapore | Malaysia | Indonesia | Philippines | Cambodia | Thailand | Vietnam

Greener Together: Cathay's commitment to sustainability leadership
As one of the first airlines in Asia to set a target of 10% Sustainable Aviation Fuel (SAF) for its total fuel consumption by 2030, Cathay fully recognises the challenges in transitioning to more sustainable energy in aviation. To address this, Cathay embraces a collaborative ethos, Greener Together, urging all stakeholders to unite in this important pursuit. Beyond SAF, we have also made important strides towards our 2050 carbon neutrality goal in other aspects of decarbonisation.

Full details of Cathay's performance and commitments in sustainable development are available in its 2023 Sustainability Report, available here. Key highlights include committing to near-term climate improvements, accelerating the use of SAF, and moving towards more sustainable use of resources.

Hashtag: #CathayPacific

The issuer is solely responsible for the content of this announcement.

News from Asia

iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings

The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.DONGGUAN, CHINA - Media OutReach Newswire - 19 Jun...

Seafood Expo Asia/Seafood Processing Asia Unveils Conference Program Addressing AI, Sustainability, the Future of Aquaculture, Consumer Trust and more

SINGAPORE - Media OutReach Newswire - 18 June 2026 - Seafood Expo Asia/Seafood Processing Asia, organized by Diversified, announces its 2026 conference program ahead of the fourteenth edition of ...

Vietnam’s Leading Enterprise Technology Firm Establishes Singapore Gateway to Drive AI-Powered Digital Transformation Across APAC

Luvina Software Singapore officially launches as a trusted technology partner for AI-powered transformation and enterprise modernisation across APACSINGAPORE - Media OutReach Newswire - 18 June 20...

Art+AI Fuels Innovation & Entrepreneurship: 2026 Next Generation Philanthropy Leadership Program Opens Recruitment

SINGAPORE - Media OutReach Newswire - 18 June 2026 - Amid the global wave of technological advancement, the next generation of young leaders is presented with unprecedented growth opportunities. A...

Roland Berger reports strongest year in its history and reinforces long-term commitment to the Middle East

Highest revenue in the firm's history (€1.01 billion) Twenty years in the Middle East underline Roland Berger's long-term commitment to the region Continued investment i...

CUHK ranks 18th in QS World University Rankings 2027

Advancement in international reputation, employer reputation, and global engagementHONG KONG SAR - Media OutReach Newswire - 18 June 2026 - The Chinese University of Hong Kong (CUHK) has been rank...

Shell and St. Paul's Hospital Drive low-carbon development in Hong Kong’s healthcare sector

City’s first hospital to adopt Renewable Diesel Blend R33, reducing up to 30% lifecycle CO2e emissions HONG KONG SAR - Media OutReach Newswire - 18 June 2026 - Shell Hong Kong Limited (Shell) and ...

Sun Life Partners with the Hong Kong Tourism Board to Take Dragon Boat Celebrations to New Heights as Title Sponsor of the "Sun Life Hong Kong International Dragon Boat Festival" and "Sun Life Hong Kong International Dragon Boat…

Celebrating Hong Kong’s century-old Dragon Boat heritage with a large-scale installation to design your own boatHONG KONG SAR - Media OutReach Newswire - 18 June 2026 - Sun Life has proudly suppor...

2026 Hainan Cultural and Tourism Promotion Events Held in Hong Kong

HONG KONG SAR – Media OutReach Newswire – 18 June 2026 - On June 16, the 2026 Hainan Cultural and Tourism Promotion Events, under the theme of "Sunny Hainan · Heart's Desire," were held in Hong Ko...

Galaxy Macau Celebrates a Collection of Distinguished Wins at Travel + Leisure Luxury Awards APAC 2026

With Grand Resort Deck crowned “Macau’s Best Hotel Pool”, the world-class integrated resort’s peerless portfolio of luxury accommodations and spas garner Top 10 positions on the acclaimed honors li...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...