Business Daily Media

The Times


.

Cathay’s 1 Ticket, 1 Tree initiative achieves new milestone

30,000 mangrove trees planted in Southeast Asia since 2021

SINGAPORE - Media OutReach Newswire - 22 April 2024 - Cathay has reached a milestone in its 1 Ticket, 1 Tree journey, with the planting of 30,000 mangrove trees in Southeast Asia since the initiative was launched in 2021.

This includes 7,500 mangrove trees that Cathay and its partners have committed to plant in 2024, from tickets sold in Southeast Asia from a five-day campaign period in July 2023.

Caption

Now in its fourth year, 1 Ticket, 1 Tree is a Southeast Asia initiative by Cathay that underscores its commitment to support local communities, restore local habitats and drive climate resilience. It involves Cathay planting a tree in the region for every ticket purchased from Singapore, the Philippines, Thailand, Indonesia, Malaysia, Vietnam and Cambodia during a specified campaign period. To kickstart 1 Ticket, 1 Tree this year, 4,000 trees were planted in Thailand's Bangpu Nature Education Centre in Samut Prakan on 23 March 2024. The remaining trees will be progressively planted in mangrove forests across Southeast Asia in the coming months.

Cathay continues to work with local environment and community partners to restore mangrove forests in the region. In Thailand for instance, half of the 4,000 trees were contributed by KTC (Krungthai Card), who joined Cathay's efforts in Thailand for the first time this year. Since 2021, Cathay has worked with 13 local partners across the region to plant trees and ensure they grow and thrive.

Cathay Regional General Manager for Southeast Asia Dominic Perret said: "Cathay's 1 Ticket, 1 Tree in Southeast Asia reinforces our aspiration to be at the forefront of sustainability leadership and to advocate for collaborative actions to go Greener Together. Giving back to the communities we serve is an important part of this endeavour, as we collaborate with our customers and business partners to protect the coastal ecosystems that many local communities in the region depend on for food, protection and income. We are extremely encouraged by the positive response we've received from other like-minded partners who have since joined us in this effort, or simply helped spread the word."

1 Ticket, 1 Tree will be rolled out in Southeast Asia again this year, where Cathay invites customers to contribute to the mangrove forests when they fly, simply by booking a ticket with Cathay.

For more information on 1 Ticket, 1 Tree, please follow Cathay's Facebook page or visit:
Singapore | Malaysia | Indonesia | Philippines | Cambodia | Thailand | Vietnam

Greener Together: Cathay's commitment to sustainability leadership
As one of the first airlines in Asia to set a target of 10% Sustainable Aviation Fuel (SAF) for its total fuel consumption by 2030, Cathay fully recognises the challenges in transitioning to more sustainable energy in aviation. To address this, Cathay embraces a collaborative ethos, Greener Together, urging all stakeholders to unite in this important pursuit. Beyond SAF, we have also made important strides towards our 2050 carbon neutrality goal in other aspects of decarbonisation.

Full details of Cathay's performance and commitments in sustainable development are available in its 2023 Sustainability Report, available here. Key highlights include committing to near-term climate improvements, accelerating the use of SAF, and moving towards more sustainable use of resources.

Hashtag: #CathayPacific

The issuer is solely responsible for the content of this announcement.

News from Asia

EBANX is the first global payments company to launch recurring payments through OPay in Nigeria

Integration gives global subscription businesses, from streaming to SaaS, a direct way to reach 40 million monthly active OPay usersCURITIBA, BRAZIL and LAGOS, NIGERIA – Media OutReach Newswire – ...

The iGarden K70 AI Pool Cleaner Now Available with US$600 Black Friday Savings and Two Bonus Gift Packages

SYDNEY, AUSTRALIA - Media OutReach Newswire - 23 October 2026 - As Black Friday approaches, iGarden is offering a special promotion on the K70 AI Pool Cleaner, designed to make pool maintenance sm...

Qashier Launches QashierGM, an AI General Manager That Works With the Whole Team

QashierGM works from each merchant's own sales, payouts and menu, and gets routine work done with the owner's approval. With Crew, Qashier's new team chat, anyone on the team can tag @GM to get thi...

Choosing a Computing Degree in the AI Era: SIM Explains the Skills and Career Pathways to Compare

SINGAPORE - Media OutReach Newswire - 23 October 2026 - The Singapore Institute of Management is encouraging prospective students to assess computing degrees by the capabilities they develop, rath...

Lee Kum Kee and Le Cordon Bleu Drive Innovation for the Next Generation of Culinary Talent

Chef Vincent Liew of The Star Sydney Leads Students Through Modern Chinese Cuisine Programme as Partnership Enters Third YearMELBOURNE, AUSTRALIA – Media OutReach Newswire – 23 October 2026 – Lee ...

FOMO Pay and PantherTrade Establish Travel Rule Connectivity for Digital Asset Transfers

SINGAPORE – Media OutReach Newswire – 23 October 2026 – FOMO Pay, a leading Singapore-headquartered payment institution, and PantherTrade (Hong Kong) Limited ("PantherTrade"), a licensed Hong...

Guardian and Mannings launch Clera Cera, a dermatologist skincare range made for Asian skin

Clera Cera is a new science-led dermatological skincare brand, with nine products for everyday use. Co-developed with Singapore's National Skin Centre, a member of NH...

Shorter Trips, Familiar Ways to Pay: How Airpaz Supports Flexible Booking with 100+ Payment Methods

As younger travellers reshape travel across Asia Pacific, familiar payment options are becoming part of a smoother journey from search to booking.SINGAPORE - Media OutReach Newswire - 23 October 2...

TokenPulse Opens Singapore APAC Operating Hub

New hub connects North American AI technology and demand with Southeast Asia’s expanding infrastructure ecosystem; company is building capacity across North America, Asia-Pacific and EuropeSAN FRAN...

LeapThought and Google Cloud Partner to Secure and Connect Critical Building Infrastructure with Sovereign AI

The partnership pairs LeapThought's own AI with Google Cloud's Gemini models and sovereign Cloud offering, giving infrastructure owners control of their data and connected intelligence across the f...

Australian workers spend almost an hour a day administering email

Research finds email filing, searching and rework consuming an estimated 58 minutes a day and potentially exposing organisations to millionsAustralian...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...