Business Daily Media

Business Marketing

. Partners National Heritage Board to Deliver Interactive Katong-Joo Chiat Heritage Experience

Through an adventure game that blends the physical and virtual worlds, players will discover hidden gems and uncover the rich history and culture behind an iconic Singapore neighbourhood.

SINGAPORE - Media OutReach Newswire - 12 April 2024 -, an award-winning game company on a mission to uncover the city's hidden stories, has partnered the National Heritage Board (NHB) to deliver an interactive Katong-Joo Chiat experience as part of a national effort to promote the rich heritage of Singapore’s neighbourhoods.

Through a series of unique puzzles and clues, the adventure game will prompt players to set out on a physical trail to discover various interesting landmarks, alleyways and streets that reveal the area’s much-celebrated history and culture.

Embarking from Haig Road Market and Food Centre, players will experience a game that offers a rare blend of the physical and virtual worlds, as they explore a number of hidden gems in the neighbourhood.

The game is part of the NHB’s Heritage Activation Node (HAN) initiative that works together with local communities and volunteers to cultivate skills and co-create exciting heritage projects to uncover the untold stories that make communities special.

The Katong-Joo Chiat interactive experience kicks off with a competitive race on April 20, which will see teams of five set out to find hidden clues and uncover local landmarks in the shortest time possible. The first five teams to cross the finish line win vouchers and cash prizes up to S$800.

Thereafter, the game is open to all to play at their leisure. To get started, participants would need a mobile phone with the WhatsApp messaging app installed. They simply send messages to the Void Deck Cat and Hannie virtual characters over WhatsApp and receive instructions on where to find the next clues and solve intriguing puzzles.

For example, Void Deck Cat and Hannie would ask users to head to various parts of Katong-Joo Chiat to answer a riddle or a question with clues that are nearby. During the quest, each player is rewarded with a free gift. Expected to be completed in an hour or two, the game will cost S$9.90 for each ticket.

The latest interactive quest from builds on the company’s earlier success in developing interactive games and activities in Singapore.

In November 2023, its popular adventure game was introduced at Changi Airport to enable users to explore the world-famous landmark through digital clues delivered to their phones.

Earlier last year, also developed a free outdoor adventure game with SG Mobility Gallery that let players explore Tiong Bahru and Redhill.

The company’s unique chatbot-led games have already won multiple awards, including the TripAdvisor Best of the Best Award for 2023.

Since May 2022, more than 30,000 players have signed up for games that help them explore various neighbourhoods in Singapore through a blend of history and fun.

From couples on a date to corporate teams gathered for a fun day out, users have been attracted to’s adventure games by the rich content and interesting blend of the physical and digital worlds.

By bringing people on a trip to explore their neighbourhoods, the games also help local businesses gain more foot traffic and potential customers. At Katong-Joo Chiat, exclusive deals for players include a promotional offer at local popular coffee bar Kōhī.

“Our partnership with Hidden.SG to offer this unique interactive gaming experience in Katong-Joo Chiat, will give the public another fun and meaningful way to uncover the neighbourhood's rich heritage and vibrant culture,” said Gerald Wee, Director (Education and Community Outreach) of the National Heritage Board.

“Through the HiddenSG @ Katong-Joo Chiat game, the public can not only deepen their understanding of the history of Katong-Joo Chiat, but also win attractive rewards while enjoying a memorable activity that can deepen their bond with family and friends,” he noted.

“The game is an innovative and refreshing addition to the traditional forms of heritage appreciation that we have in store for the Heritage Activation Node in Katong-Joo Chiat, and we hope the public will enjoy the experience as they learn more about the neighbourhood,” he added.

“While Katong-Joo Chiat is one of the most storied neighbourhoods in Singapore, many visitors will be surprised there is a lot more about the location that they have yet to discover,” said Loh Jun Wei, co-founder of

“Like other spots in Singapore where has offered such adventure games, Katong-Joo Chiat can be discovered in new, exciting ways through this interactive game,” he noted.

To participate in the competitive race, please visit the signup website. To sign up for the heritage trail and game, please visit the trail website.

The issuer is solely responsible for the content of this announcement.

ABOUT is an award-winning gaming company that combines the physical and virtual worlds to help players uncover hidden gems in a city's iconic neighbourhoods. Set up in Singapore during the Circuit Breaker period in 2021, the company is the brainchild of two childhood friends who wanted to make the country's rich history come alive and easily accessible through games and technology.

ABOUT the National Heritage Board

The National Heritage Board (NHB) was formed on 1 August 1993. As the custodian of Singapore's heritage, NHB is responsible for telling the Singapore story, sharing the Singaporean experience and imparting our Singapore spirit. NHB's mission is to preserve and celebrate the shared heritage of our diverse communities, for the purpose of education, nation-building and cultural understanding. It manages the national museums and heritage institutions, safeguards and promotes intangible cultural heritage, and sets policies relating to heritage sites, monuments and the national collection. Through the national collection, NHB curates heritage programmes and presents exhibitions to connect the past, present and future generations of Singaporeans. NHB is a statutory board under the Ministry of Culture, Community and Youth. Please visit for more information

News from Asia

Hong Kong Convention Ambassadors of 12 Sectors Celebrate Achievements of Securing 70 Conventions in Appreciation Night

HONG KONG SAR - Media OutReach Newswire - 22 May 2024 - The Hong Kong Tourism Board (HKTB) hosted the Hong Kong Convention Ambassador (HKCA) Appreciation Night on 20 May (Monday) at Rosewood Hong ...

DHL’s new EV Center of Excellence in Shanghai to help companies in the electric vehicle ecosystem with their international expansion ambitions

Expanding global portfolio of EV Centers of Excellence by the Group SHANGHAI, CHINA - Media OutReach Newswire - 22 May 2024 - DHL, the leading global brand in the logistics sector, ha...

Spackman Media Group Artist Wi Ha-jun’s Latest Romance K-Drama THE MIDNIGHT ROMANCE IN HAGWON Ranks First In Its Time Slot In Korea

Spackman Media Group artist Wi Ha-jun's latest romance K-drama THE MIDNIGHT ROMANCE IN HAGWON premiered on Korea's tvN on May 11 and its second episode ranked first in its time slot am...

SCG International Partners with Buna Al Mamlaka to Propel Sustainable Construction Innovations in Saudi Arabia

BANGKOK, THAILAND - Media OutReach Newswire - 21 May 2024 - SCG International Corporation Co., Ltd. (SCG International) has taken a significant stride in promoting environmental stewardship by en...

De Beers Group Reports on Progress Towards ‘Building Forever’ Sustainability Goals

2023 sustainability report communicates progress across key priority areas, focused on creating a positive impact in host countries and throughout the diamond value chain HONG KONG SAR - Media Out...

U POWER Tech unveils tech and business model at ACT EXPO; forges partnerships with multiple North American enterprises

LAS VEGAS, USA - Media OutReach Newswire - 22 May 2024 - On May 20th, U POWER Tech, a smart electric vehicle (EV) technology company, made its debut at the Advanced Clean Transportatio...

Allianz Commercial: Shipping losses hit all-time low despite increasing risks for the whole sector

Allianz Safety and Shipping Review 2024: 26 large ships lost worldwide in 2023, down by one third year-on-year, the industry's lowest ever total South China, Indochina, Indonesia ...

Vantage Data Centers Breaks Ground on First Campus in Japan

Hyperscale campus will include up to 68MW of capacity to support accelerating cloud computing and AI growth DENVER, USA and SINGAPORE - Media OutReach Newswire - 23 May 2024 - Vantage Data Centers...

Syngenta Group and The Nature Conservancy (TNC) extend collaboration

Strengthening of a unique NGO-corporation collaboration model that links conservation goals with economic potential and addresses societal issues like deforestation and land degradation...

Trend Micro Protects Consumers in the Age of the AI PC

Series of solutions and initiatives to be released throughout 2024 HONG KONG SAR - Media OutReach Newswire - 23 May 2024 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity ...


Cyber veteran Eric Pinkerton joins Phronesis Security

Phronesis Security Chief Realist (CEO) Elliot Dellys and Chief Optimist (CTO) Daniel Hood   PHRONESIS SECURITY BOOSTS EXPERTISE WITH APPOINTMENT OF INFORMATION SECURITY AND CYBER VETERAN ERIC PINKERTON  Leading Australian cybe...

How to capitalise on Kaseel Solar solar panels

The installation of solar panels has proven to be a continuous trend. Every day more homes and buildings use them for self-consumption, while business investment in this type of energy production continues to grow. One of the m...

Telstra picks up Motorola in exclusive partnership

Motorola has today announced the launch of the new moto g7 power with Telstra. The moto g7 power is the latest Motorola handset to compliment the moto g7 family of smartphone devices, with the moto g7 power being made available ...