Business Daily Media

The Times


.

Audience Analytics Acquires IP Rights for Golden Bull Award as it Ramps Up Expansion Strategy

SINGAPORE - Media OutReach - 29 June 2022 - Audience Analytics Limited is pleased to announce that it has entered into an agreement to purchase the IP rights for the prestigious Golden Bull Award.

The acquisition complements the Company's existing award programs IP portfolio that includes the notable HR Asia Best Companies to Work for in Asia and SME100. With experience spanning 15 markets in Asia, Audience Analytics intends to leverage on cross-selling opportunities to expand the Golden Bull Award brand and gain greater control over its revenue.

Launched and first organised in 2003 by a Malaysian Chinese newspaper《南洋商報》 (Nanyang Siang Pau), the Golden Bull Award is one of Malaysia's first and most representative annual business awards that honors top-performing businesses for their achievements. The Golden Bull Award comprises three different categories, namely Emerging SMEs, Outstanding SMEs, and the coveted Super Golden Bull Award, categorised according to the annual turnover of participating companies. Winners often capitalise on the award's esteemed reputation and receive greater credibility and recognition for their work. In 2013, the award was subsequently acquired by a subsidiary of Singapore Press Holdings Limited.

Through its wholly owned subsidiary, Business Media International Sdn. Bhd., Audience Analytics has entered into a partnership agreement in February 2016, with Sphere Exhibits Pte. Ltd. ("Sphere"), a subsidiary of Singapore Press Holdings Limited, for the rights to use the trademarks pertaining to Golden Bull Award. Audience Analytics has since been the primary organiser of the Golden Bull Award, successfully holding the awards ceremony in Malaysia in 2017. Since then, Audience Analytics has expanded the Golden Bull Award to Singapore in 2018 and Taiwan in 2020.

To date, over 4,000 corporates across Malaysia, Singapore and Taiwan have participated in the Golden Bull Award program since 2017.

Chairman and Managing Director of Audience Analytics, Datuk William Ng, commented "We are thrilled to acquire the full IP rights of the Golden Bull Award as it not only gives the Group greater control over its revenue but also the full ownership of an established and coveted business award for businesses in the region. With the acquisition, the Group plans to aggressively expand the Golden Bull Award to other markets, growing the brand further in Pan Asia."

None of the directors or substantial shareholders of the Company and their respective associates has any interest, direct or indirect, in the acquisition of the IP rights (save for their interests arising from their shareholdings and/ or directorships in the Company).

The acquisition of the IP rights does not have any material impact on the earnings per share and net tangible assets per share of the Group for the financial year ending 31 December 2022.

#AudienceAnalytics

The issuer is solely responsible for the content of this announcement.

News from Asia

Asia to add 700+ million middle-class adults by 2036 as e-commerce moves beyond cards, WDL and EBANX find

Joint study shows emerging markets will generate 60% of new online spending over the next decade — most of it from consumers without a credit cardSINGAPORE – Media OutReach Newswire – 21 October 2...

Solcis launches open compliance layer for AI agents on NVIDIA OpenShell

Solcis extends open security guardrails such as NVIDIA OpenShell and Microsoft’s AGT with the controls compliance professionals need, in a platform built to be self-hosted.SINGAPORE – Media OutRea...

Doremi3babies 10th Anniversary: Featured Caraz Play Mats, with 10% Off First Purchases and Free Home Delivery for Taiwan Members

Play mats, playpen fences and bumper beds in one place — new members get 10% off their first Caraz purchase, with every item in the Taiwan store duty-free and delivered free to the doorTAIPEI, TAIW...

Cross-Sector Collaboration For World Sight Day: Orbis, HKOS, Southern District Office, and Southern District Care Team Jointly Launch "Southern District Eye Care Day" - Calling on the Next Generation to Accompany and Protect Senior Vision

HONG KONG SAR – Media OutReach Newswire – 21 October 2026 – To mark the annual World Sight Day, international sight-saving organization Orbis, in partnership with the Hong Kong Ophthalmological So...

New Documentary Beyond Engineering: Guardians of Flight to Debut October 23 on Discovery Channel in Southeast Asia

SINGAPORE – Media OutReach Newswire – 21 October 2026 – Discovery Channel's Beyond Engineering: Guardians of Flight premieres on Friday, October 23. This new documentary highlights Taiwan-...

7-Eleven Malaysia Brings 20-Year Vision for Inclusive Employment with New CAFé by 7-Eleven at Universiti Malaya

Inspired by a personal rehabilitation experience, the initiative builds on a long-standing vision to connect rehabilitation with workplace exposure and potential employment opportunities for person...

MindFlex Education: A Home Tutor Costs Singapore Families a Median of S$390 a Month, Rising from S$325 at Primary to S$553 at Junior College

MindFlex Education’s 7-year study of more than 100,000 home tuition arrangements shows what families actually pay, who they hire, and when they look for helpSINGAPORE – Media OutReach Newswire – 2...

"Intelligent Computing Empowers a Shared Future": China Telecom Global and HKUST Establish Joint Laboratory on AI for Telecommunications

HONG KONG SAR – Media OutReach Newswire – 21 October 2026 – China Telecom Global (CTG) and The Hong Kong University of Science and Technology (HKUST) have held the signing ceremony for the HKUST–C...

Lee Kum Kee Sauce Supports Next Generation of Hong Kong Sailers at HKODA Open & National Championships 2026

A heritage Hong Kong brand backs local youth sailing and healthy livingHONG KONG, CHINA – Media OutReach Newswire – 21 October 2026 – Lee Kum Kee Sauce ("Lee Kum Kee") sponsored the HKODA Open &am...

GoImpact’s Green Tech Summit returns for its third year to turn cross-sector dialogue into action

The annual flagship program builds on the success of its first two editions, bringing global experts together around an agenda shaped by the green transition's most urgent challenges and opportunit...

Australian workers spend almost an hour a day administering email

Research finds email filing, searching and rework consuming an estimated 58 minutes a day and potentially exposing organisations to millionsAustralian...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...