Business Daily Media

Corporate travel as an employee incentive

  • Written by Julie Seat


Historically corporate travel has been about building relationships and productivity. Progressive employers, however, are starting to use corporate travel to help improve employee wellbeing and boost creativity and innovation. The uninitiated corporate traveller may well ask: but how?

 

Australia’s premier travel management company, Goldman Travel Corporation is witnessing a rise in forward-thinking businesses using work-related travel as a motivational tool and incentive.

 

David Goldman, Joint Managing Director of the Goldman Group says, “Travelling for business encourages employees to consider new ideas and perspectives. Progressive employers see an opportunity to encourage employees to get out of their comfort zone and seek inspiration and innovative ideas from the destinations they visit, the experiences they have, and the people they meet. This results in inspiration and ideas that they can bring back to their place of work,” he adds.

 

This progression in corporate travel is also being embraced by the MICE, events, conferences and conventions sector. The so-called festivalisation of events is transforming conferences and mass-scale meetings into multi-sensory experiences - converging arts, music and culture with the corporate sector in increasingly innovative ways.

 

“We are seeing major innovation in events and meeting spaces, with future-focused hotels, resorts and convention centres re-designing spaces to meet demand for original ideas and venues. This results in corporate travel expanding to cities that typically would not be considered for business trips,” says David Goldman.

 

Locally, events such as such as VIVID and Sydney Festival are seeing a positive response to this approach, with attendee numbers rising year-on-year as employer and employees are keen to return, often bringing new team members to experience ‘what’s next’ or ‘what’s new’ each year.

 

Also fuelling the corporate travel trend of boosting creativity and innovation is the desire for regular face-to-face meetings. While digital tools such as video chat have made virtual communication with anyone, anywhere, at any time part of day-to-day business, the importance of face-to-face interactions in this increasingly digital age should not be disregarded. While messaging and video chat apps might be the natural go-to for Millennials, ignoring the impact of face-to-face engagement can be detrimental to relationship building, and building your business.

 

“Many of our corporate clients agree that virtual meetings are great for regular catchups. However, for team-building endeavours or important conversations, nothing beats getting together in person. Most of our clients are ready to board a plane to go and personally establish, grow or maintain a business relationship, or close a deal,” says David Goldman.

 

Bleisure is another corporate travel trend that is here to stay and helps improve employee wellbeing. Increasingly, employees will add a personal day, or longer stay to top or tail a business trip and take advantage of the opportunity to explore a different location, either alone or joined by family, friends, or even like-minded colleagues.


In fact, 36% of respondents in The Goldman Group’s Australian Luxury Traveller 2019 survey revealed they had extended a business trip to add leisure time, reflecting a growing trend across the corporate travel sector.


ABOUT THE GOLDMAN GROUP

Established by Tom Goldman OAM in 1983, the Goldman Group is Australia’s premier luxury travel advisory group with in-depth experience in all facets of luxury leisure and business travel. The company’s professional and well-travelled team are leaders in the industry, leveraging excellent relationships with airline and hotel partners to make clients’ travel seamless, luxurious, and cost-effective.

 

A leading member of the Virtuoso network and helloworld business travel network, the Goldman Group can access hotels and experiences not always available elsewhere, from room upgrades to on-site assistance in remote locations, and more.

 

The Goldman Group of travel companies includes Goldman Travel Corporation, Travelcall, Travel Phase, SmartFlyer Australia, Quintessentially Travel Australia, and The Cruise Centre. Goldman Group has been awarded multiple awards including Top Virtuoso Producer in Asia Pacific in 2018, 2017, 2016 and 2015 - and 2017 Best Corporate Travel Agency multi-location at the NTIA Awards.

Business Today

Utilising communication tech to alleviate employee burn out

Hybrid work solidified into the business model in 2021 – plain and simple. Jabra research revealed 42 per cent of employees last year requested leadership to help make their virtual workspace more comfortable. Employees are ...

Space Machines readies for liftoff securing launch services deal with SpaceX

SpaceX to carry Space Machines' Optimus Orbital Transfer Vehicle as part of its April 2023 mission. Optimus is one of the largest spacecraft built in Australia and furthers Australia’s sovereign capabilities toward in-space...

Deliver business benefits through operational excellence

As Australian businesses emerge from the pandemic lockdowns and draw up plans for growth, increasing numbers are adopting a strategy of operational excellence. Operational excellence involves everyone in an organisation and f...

Modern slavery conference to take on the criminal enterprises and address global injustices

Influential experts from around the world will take part in a unique international online summit targeting modern slavery being hosted by Australian charity Freedom for Humanity later this month. Modern slavery is a process...

Unit4 Appoints Tania Garrett as Chief People Officer

 Unit4, a leader in enterprise cloud applications for people-centric organisations, today announced the appointment of Tania Garrett as Chief People Officer. Tania will oversee the company’s people success function wh...

FIVE reasons why you should set up an instant office instead of a fixed lease

Australia is now on the cusp of very volatile economic period. As the world tries to pick up the pieces after two years of global lockdowns and constant setbacks, we continue to face the aftermath of COVID on many levels. Acc...

Business Daily Media Business Development

Utilising communication tech to alleviate employee burn out

Hybrid work solidified into the business model in 2021 – plain and simple. Jabra research revealed 42 per cent of employees last year requested leadership to help make their virtual wo...

David Piggott, Managing Director ANZ at Jabra - avatar David Piggott, Managing Director ANZ at Jabra

Space Machines readies for liftoff securing launch services deal with SpaceX

SpaceX to carry Space Machines' Optimus Orbital Transfer Vehicle as part of its April 2023 mission. Optimus is one of the largest spacecraft built in Australia and furthers Australia’...

Business Daily Media - avatar Business Daily Media

India's employee hostels are often like prisons – but young women garment workers don't always see it that way

Kavitha, 18, earns a living at a clothing factory in the southern Indian state of Tamil Nadu. Like many of her colleagues, she lives in accommodation provided by the factory, where she share...

Andrew Crane, Professor of Business and Society, University of Bath - avatar Andrew Crane, Professor of Business and Society, University of Bath

Shortage of workers threatens UK recovery – here’s why and what to do about it

For the first time since records began, there are more job vacancies in the UK than unemployed people, according to the latest monthly labour market figures. This has been driven mainly by a...

Donald Houston, Professor of Economic Geography, University of Portsmouth - avatar Donald Houston, Professor of Economic Geography, University of Portsmouth

A central bank digital euro could save the eurozone – here's how

Blockchain bailout?4K_HeavenThe European Central Bank and its counterparts in the UK, US, China and India are exploring a new form of state-backed money built on similar online ledger techno...

Guido Cozzi, Professor of Macroeconomics, University of St.Gallen - avatar Guido Cozzi, Professor of Macroeconomics, University of St.Gallen

Deliver business benefits through operational excellence

As Australian businesses emerge from the pandemic lockdowns and draw up plans for growth, increasing numbers are adopting a strategy of operational excellence. Operational excellence in...

Chris Ellis, Director Pre-Sales at Nintex - avatar Chris Ellis, Director Pre-Sales at Nintex



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion