Business Daily Media

H&M Australia Woes - Commentary from Go People CEO



Following the news that H&M performance has been weak in the Australian market, Wayne Wang, CEO at crowdsourced courier service, Go People offers some insights into the retail industry in Australia


According to fashion stylist and business strategist Amber Renae, for H&M to turn around, they need to pick up their online presence and delivery services to continue to compete.


H&M’s story is one all retailers, no matter their size, should take note of. If local retailers are going to continue to be prosperous in the face of weak consumer spending and increased competition from global giants - such as Amazon - they need to offer consumers a great and convenient shopping experience.


The Battle of Fashion Brands

“Consumer spending has slowed significantly in Australia, particularly in regards to fashion. The increasing cost of living and stagnating wages means consumers are cutting their spending on discretionary items.”


“This is proving challenging for fashion brands, with many closing stores in the face of reduced spending and increased competition. But there are some winners in the Australian market, most notably those with a strong customer experience, from the store to your door.”


“Aussie consumers are a savvy bunch and will often go in-store to try items on but go online to find a more affordable version. Additionally, we’re now buying more and more for an occasion or out of necessity. It’s not an ad hoc purchase, it’s one that’s needed and required by a certain time.


“So, if the retailer doesn’t offer easy and convenient delivery options, they will often browse competitors offerings to get what they need when they need it.”


Utilising the Power of the Crowd to Meet Demand

“New technologies are available to offer a better, simpler solution, in the form of the crowd. Crowdsourced delivery services offer unprecedented scale for retailers selling their goods online. Every day, retailers can log onto a crowdsourced platform and facilitate the high demand of deliveries. This enables them to make deliveries in a timescale that suits consumers - from three hour, same day and next day deliveries.”


“Additionally, the antiquated model of providing customers with broad delivery times and leaving slips when deliveries are missed has to change in today’s on-demand world. With consumers using more on-demand applications and becoming used to the live tracking functionality they offer, there is no reason we shouldn’t apply this to regular deliveries.”


“If retailers want to win the battle of the fashion brands, using the latest technologies can provide the services that consumers demand, whilst reducing the cost of traditional courier services and improving the overall experience.”


- Wayne Wang, CEO at Go People

https://www.gopeople.com.au/

Business Daily Media Business Development

Turning resolutions into short-term survival and long-term growth tactics

Few Australian industries have been harder hit by the pandemic than hospitality. After two years of lockdowns, social distancing restrictions, staff shortages and supply chain woes, 2022...

Paul Hadida, General Manager, APAC at SevenRooms - avatar Paul Hadida, General Manager, APAC at SevenRooms

The ‘baby bust’ is set to kick-off an AI-boom

The Australian workforce is set to see almost an entire generation retire within the next 15 years. Firstlinks predicts that there will be more baby boomers exiting the workforce than 15-y...

Andy Mellor Regional Vice President of Australia at Kofax. - avatar Andy Mellor Regional Vice President of Australia at Kofax.

How Microsoft's Activision Blizzard takeover will drive metaverse gaming into the mass market

Ready Player 1,000,000,0001?Sergey NivensMicrosoft was positioning itself as one of the pioneers of the metaverse even before its US$75 billion deal to buy online gaming giant Activision Bli...

Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland - avatar Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland

Some of the super-rich want to pay more tax – but society cannot afford to depend on them

Shutterstock/PilgujDemands for the super wealthy to pay more taxes are not new. But they don’t usually come from billionaires or millionaires.Yet on January 19 2022, around 100 of the ...

Peter Bloom, Professor of Management, University of Essex - avatar Peter Bloom, Professor of Management, University of Essex

A killer app for the metaverse? Fill it with AI avatars of ourselves – so we don't need to go there

Ready avatar one?Athitat ShinagowinBig numbers coming. Microsoft’s US$75 billion (£55 billion) acquisition of Activision Blizzard has landed – true to Call of Duty vernacul...

Alex Connock, Fellow at Said Business School, University of Oxford, University of Oxford - avatar Alex Connock, Fellow at Said Business School, University of Oxford, University of Oxford

Labelling Equipment; Prayers Have Been Heard and, Answered

If you are an instrumental part of a management team for a business that now requires labels for their products or goods, then traditionally you’d have had one of three choices, if the...

Business Daily Media - avatar Business Daily Media



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion