Business Daily Media

Business Marketing

.

Indigenous Entrepreneur, Ryan James, Launches Australian Native Food Brand


Indigeonous entrepreneur & Brisbane Broncos player, Ryan James, will be launching a new health food range called BSKT Native, developed to celebrate all things indigenous to Australia including our native food ingredients and aboriginal culture. James’ goal is to help educate the public around the health benefits of native foods, whilst providing funding and solutions to help problem areas within aboriginal communities via his not-for-profit, the Ryan James Foundation.

The first people of Australia have a known history of living in union with their land. Their knowledge of the land has been passed from generation to generation for tens of thousands of years, including indigenous bush foods. As a proud Bunjalung man of northern NSW, I'm excited to showcase these Native foods to bring better health to customers in Australia and across the globe, whilst providing a circular economy and opportunities for my people.”

BSKT Native Designer, Katrina Graves

To combine indigenous food with art, Ryan James has teamed up with Katrina Graves to design BSKT Native’s packaging, a local artist and proud Wiradjuri Woman.

I've always been encouraged to practise my culture and to teach others about our history and stories. For me, art is not only a powerful way to share our stories, it’s a way to educate people through different lenses. The opportunity to work with the BSKT team allows for my art to tell a story about the land we live on and my ancestors' connection to food, health, and wellbeing; making this an incredibly rewarding project to be part of.”

On Friday July 8, Ryan James and Katrina Graves will be hosting a public event to celebrate the launch of BSKT Native, combined with an art workshop to provide a window into the cultural significance of aboriginal art, and an understanding of what Naidoc week means to Australia and its indigenous people.
What:

BSKT Native Launch event
Product Tasting + Samples
Indigenous Art Workshop hosted by Katrina Graves
Giveaways + Goodie Bags

When:

July 8, 3pm-5pm

Where:

BSKT Cafe, 4 Lavarack Rd, Mermaid Beach, Queensland 4218

The first BSKT Native products being launched include a range of plant-based chocolates and granolas featuring iconic Australian bush foods. All BSKT Native products are made on the Gold Coast, and profits from ingredients will be channelled towards helping local indigenous communities.

Popular

Daniel Pilbrow appointed CEO of assistive technology company InteliCare

Assistive technology company InteliCare (ASX:ICR) has appointed aged care industry leader Daniel Pilbrow as the company’s new Chief Executive Officer (CEO). Pilbrow joins from Australia's largest in-home care specialist, Silver...

Linius Appoints Former International Yahoo Director As Executive Vice President

Linius Technologies Limited (ASX: LNU) (Linius) is pleased to announce that building on its recent momentum, the Company has appointed former Yahoo Director, Kevin Kyer, as the Company’s Executive Vice President of its Search Di...

How to Push (Notification) For Conversion

Gone are the days when people used to depend on traditional ways of marketing for an increase in reach, reputation, and revenue. Nowadays increasing   use of digital technology combined with good timing can increase conversions...

Virtual Office
Tomorrow Business Growth