Why Americans are buying $22 smoothies despite feeling terrible about the economy
- Written by Yuanyuan (Gina) Cui, Assistant Professor of Marketing, Coastal Carolina University
A selection of smoothies are listed in front of the high-end grocer Erewhon in Culver City, Calif., on July 17, 2024.Photo by Dania Maxwell/Los Angeles Times via Getty ImagesAmericans are skipping restaurant dinners, delaying car purchases and scouring for grocery deals. Amid tariff anxiety and broader stress over affordability, consumer...







