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Men's Weekly

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Work or play? The rise of online ‘kidfluencers’ is raising complex legal and ethical questions

  • Written by Irmine Keta Rotimi, Doctoral Candidate, Marketing and International Business department, Auckland University of Technology

Videos of children opening boxes of toys and playing with them have become a feature of online marketing – making stars out of children as young as two.

Twelve-year-old influencer Ryan Kaji, for example, earns US$30 million a year on YouTube leading one of the most popular children’s channels. His empire was built on toy unboxing.

An...

Time to punch above our weight and stop shadowboxing on AI

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Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...

Global Thryv voices bring a sharper lens to International Women’s Day

Thryv® (NASDAQ: THRY), ANZ’s leading AI-enabled small business marketing software platform provider, marks International Women’s Day (IWD) with a bu...

AI curiosity fuels new wave of employee-led innovation in Australia

Leaders across Australia are asking themselves how they can ensure their employees get the most out of AI. We recently conducted research to help an...

Is your search bar your competitor’s best salesperson?

A few weeks ago, I was watching the Super Bowl. Traditionally, those halftime ad spots are reserved for the world’s biggest, most established bran...

AIIMS Group and AdVisible merge

Two of Australia’s most established independent agencies unite, creating marketing powerhouse backed by three decades of combined experience     ...