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When you click on an ad in sales season, retailers get to harvest your data

  • Written by Aayushi Badhwar, Lecturer in Enterprise and Technology, RMIT University

Earlier this year, the consumer watchdog fined three retailers, Michael Hill, MyHouse and Hairhouse Online, almost A$20,000 each for advertising “site-wide discounts” that allegedly never applied to all items on the website.

At first glance, this might look like a straightforward case of using allegedly misleading advertising for an...

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