Business Daily Media

Business Marketing

.

Baraja and Veoneer enters advanced LiDAR development agreement


The agreement comes as Baraja continues development of next generation Spectrum HD25

Baraja, creator of the breakthrough Spectrum-Scan™ LiDAR technology for autonomous vehicles, has entered into an advanced development agreement with a major automotive original equipment manufacturer (OEM) to develop its next-generation Spectrum HD25 LiDAR product specifically for automotive integration. Baraja has entered the agreement alongside its partner, Tier 1 automotive supplier Veoneer, to accelerate the scale required for automotive integration. 

The advanced development agreement is a major step forward for automotive integration of the Spectrum HD25 product, bringing together world leaders in automotive safety and demonstrating Spectrum HD25 has Tier One, OEM and partner support. Under the agreement, Baraja will enter the next stage of development for Spectrum HD25.

Spectrum HD25 marks a generational leap for automotive LiDAR, built on Baraja’s proprietary Spectrum-Scan™ solid-state scanning platform, which was designed from the ground up to completely rethink how cars see the world around them to enable true autonomy. The LiDAR system enables the range, resolution and performance required for true autonomy, without the traditional trade-offs faced by other legacy LiDAR technologies. Spectrum HD25 delivers the world’s first LiDAR system combining per-point Doppler capability at the hardware level, with Spectrum-ScanTM and Random Modulation Continuous Wave (RMCW) ranging method to deliver unparalleled performance and accuracy at range and speed.   

“Veoneer has spent extensive time evaluating engineering samples of Baraja’s LiDAR technology. This will now include per-point Doppler as we prepare for testing of the Spectrum HD25 production systems. This is a big milestone for Baraja as we continue to solidify the power of our technology for automotive scale,” said Joseph Notaro, Chief Commercial Officer, Baraja. “Our ongoing partnership with Veoneer and cooperation with a global car company have been instrumental in our success and we look forward to all that’s to come in the near future.” 

“Veoneer initially chose to partner with Baraja after extensively evaluating 70 LiDAR technology companies globally. Baraja was selected based on the robust technology and product roadmap that lends itself to be among the smallest-size LiDAR technology to enable large scale, vehicle integration,” says Emil Hällstig, SVP Product Area lidar, Veoneer. 

Since partnering, Baraja and Veoneer have worked together closely and developed a strong partnership to supply LiDAR technology to global car companies. 

Popular

WORLD E-COMMERCE LEADERS ANNOUNCE HUGE GROWTH DURING PANDEMIC

During the global pandemic, some of the world’s leading e-commerce companies have thrived with unexpected employee hires, massive turnover and agile operation procedures. Big players Amazon and Alibaba Group in particular h...

5 Innovations Helping Creators get Paid Properly

The ongoing challenge faced by creators to be compensated properly for their art, creativity and innovation is no new conversation.  Despite technological advancements and best efforts, creatives have had to rely on vague copy...

Australian Workers Say They are Most Productive Outside of 9-5 Work Hours, According to Fiverr

Data suggests workers are able to maximise their most productive hours by choosing when and where to work.  Fiverr,  the company revolutionising how the world works together, has released a study on Work Preferences. This glo...