About to launch a new product? How to generate hype and excitement about it
- Written by Business Daily Media
Developing and launching a new product is a lot of hard work, and can take years. It isn't just about the money involved, it may also be the culmination of a dream you have been working towards. For that reason, getting people to see and buy your new product is essential. If you are about to launch a new product, here is how to generate hype and excitement about it.
Who will buy your new product?
Before you even start any sales marketing, you need to know who your target audience will be.
A survey conducted by Harvard Business School shows that, of the more than 30,000 new consumer products launched every year, 95% of them fail. There will be different reasons why they fail, but one area you should particularly focus on is marketing.
If the new product caters to a specific area of your customer base, then you must identify who those customers are, and get the product in front of them.
An email list or survey can give you a lot of information about demographics. Send those customers an email and let them know about this new product.
Engage with buyers
If you are not selling the product directly, then you need to show retailers what your product can do and why they should sell it.
One way to do this is by hosting a meeting or webinar with help from a company like ON24. This will enable you to give your presentation to multiple sales reps at once and so save you time and money.
Use social media
There is no doubt that the majority of people now use social media, and those include your potential customers.
Engaging with them on social media is a great way to get the product in front of them.
Most clicks and sales don't happen on the first contact, so you need to post regular updates on the product and why people should buy it.
Tease your customers
Some of the best product launches have involved companies teasing a new product.
This can take as long as you need – and, if done correctly, will build a lot of hype before launch.
Perhaps, in a social media post, you could display little more than the launch date or a silhouette of the product – encouraging customers to get talking and making them want to see more.
Use videos to show off your product
Surveys have shown that a video presentation or display of a new product will get more customers to click through and buy.
It also helps the product stay in people's memories for longer. This can improve word of mouth and future sales.
Conclusion
New products can make or break a company. So, when deciding how to generate hype and excitement about it, you need to find out who your audience is.
You can then use a number of different options, such as those listed here, to engage with your customers. If your product is good and you place it in front of the right people, it will sell.
