UK Business

French ski resorts are fighting for survival due to changing COVID travel restrictions

Written by Leon Davis, Senior Lecturer in Events Management, Teesside University

Before COVID, the winter sports tourism industry was worth over €70 billion (£58.2 billion) a year globally, with ski resorts expanding across the world. The pandemic then led to a stark decrease in visitor numbers, with a major impact on revenues and livelihoods.

Resorts in France were dealt a further blow in...

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